Optimizing LinkedIn for Marketing Your Brand: Part 4

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< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping up our four-part series by discussing some of the paid options available for marketing your business on LinkedIn. LinkedIn ProFinder One of the newer items available on LinkedIn is ProFinder, […]

Optimizing LinkedIn for Marketing Your Brand: Part 3

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< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of the social media platforms If you are targeting business executives in your marketing strategy, 76% executives note that they check LinkedIn daily. As we discussed in the last post, be […]

Optimizing LinkedIn for Marketing Your Brand: Part 2

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In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section and how you can optimize this section of your LinkedIn profile for marketing your business and brand. Why the Summary Section is Important for Marketing Your Business on LinkedIn This […]

Optimizing LinkedIn for Marketing Your Brand: Part 1

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Part 2: Branding the Summary Section > We’re taking on a mini-series to walk you through optimizing your LinkedIn profile for it to best reflect your brand in your marketing strategy, which is beneficial no matter what type of career you have – as an entrepreneur or small business owner, if you’re employed by someone else. Today we’re going to start with the very basics of beginning to optimize your LinkedIn profile to use in marketing, and then the next three parts in our series […]

The Marketing Changes I See Coming to MLMs

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You’ve seen the changes on the horizon – how do you plan to change your marketing now to be prepared? If you’re involved in an MLM business or have friends who are, you may have seen information recently on the massive change that Advocare has made to it’s structure – they removed 100,000 distributors and are switching their focus on direct-to-consumer sales. Advocare is NOT the only company who has made a switch in their structure recently. Note: I am not a lawyer and none […]

Do I Really Need (Fill in the Blank) for my Business Marketing?

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emerging marketing strategies

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru and she said I must start doing a live video at least once a day on my business page. I hate being on video, but I’ve tried a few but […]

Why You Need to Get Your Customers OFF Social Media and Into Your Funnel

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If you were awake at all on March 13, you’re aware that Facebook and it’s conglomerate of companies – Messenger, Instagram and WhatsApp – were offline globally for a total of 24 hours. Not everyone experienced outage, at least not all at the same time.  But during that day, posting and commenting on your personal timeline, on someone else’s post, in groups, on pages, and using Messenger was, at most times, impossible. For businesses that receive a majority of their leads from these social media […]

21-Day Facebook Group Challenge

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We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. For our beta test of this program, the timeline was designed so that you will wrap up the challenge the week BEFORE Black Friday – so that hopefully you’ve implemented strategies and started working through ways to […]