When Pay Per Click Advertising Goes Wrong

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I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month.  Not a small sum for a medium-sized business.  (See what we saved them, below). It’s an amount that, as a business owner […]

Cool Things We Can Help You Do for Marketing on Facebook

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Have you seen other businesses do these things on Facebook and wonder how you can too? We can help!  We are experts at emerging digital marketing strategies including some of the newest features and integrations available on Facebook. Here are just a few ideas and examples: Add a popup Messenger chat bot to your website – check out mine on any page at https://vickywu.us Put your Facebook page reviews on your website (WordPress and others) – check out an example at https://spiritnmore.com Add a profile […]

Why Your Business Needs a Crisis Communication Strategy – NOW

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One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe me, that’s what the person wants), so I will talk in general terms. Any business can be a target – some are an easier target and some are more “attractive”, […]

Latest Change Means Facebook Business Page Posts Aren’t Seen

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Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business.  Since posts from Facebook business pages will be shown less often, and as a result of having quicker access to what friends post, Facebook also expects people to actually spend less time on their site, put both of these together and you can […]

How to Do Content Curation: Best Practice to Increase Impact

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There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always so useful.  Curating your existing content can merge into this strategy – as you […]

You’ve Set Up Your Facebook Business Page – Now What?

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Most people are great about setting up their Facebook business page, and even get in to some sort of regular habit of posting status updates. There are a few additional steps I recommend to most clients to help receive the best response: Do you need to add an admin?  There are several settings you can choose from if you need people to help manage your page.  Find these roles, and add people, in your page Settings > Admin Roles. Show your business page as your employer […]

Our Best Tips for Boosting Your Social Media ROI

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  I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line.  There are many ways to get to that destination – almost all are effective, some just have longer lead time than others. Keep in mind a few things.  Social media is social.  Alone it is not a lead […]

2 Types of Shared Social Media Content: 1 is Bad for Business

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There are two main types of shared social media content which you can be posting to help promote your business – not including memes and videos of cats, both which you probably want to only do sporadically or not at all on your business’ social media sites. One is good for you business.  One is not so much. Do you know how to tell the difference? Let’s talk about the first type, because it is by far the most common. This is when you share […]