We’ve talked about scheduling Facebook, scheduling blog posts, but did you know…

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You can schedule GMail emails! I use GMail almost exclusively for my personal and dance use.  But I never searched to see if there is a way to schedule emails to send later (almost like a drip campaign).  If you’re read other posts, you know I like to pre-schedule often, to make best use of my time. But I did this weekend, and found it! If you use Firefox or Chrome (and Chrome is my preferred browser), you can install

How do I deal with people causing problems on my Facebook page?

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I recently offered advice to someone needing help with a person who was causing big problems on their Facebook business page.  Their page has over 6,000 likes, but they were worried that they would have to shut it down due to these couple of people (who had caused problems at their physical location the weekend before to the point that the sheriff was called and they were removed from the property.)  They had turned off ability for anyone to comment on the page, but that […]

Did you know about Facebook page’s ability to let you save a status to post later?

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Finally!  A Facebook upgrade that was worth waiting for.  Facebook business pages can now schedule posts to appear in the future.  Posts can be scheduled up to six months in advance at 15-minute intervals.   On the business page, when you are making a post, there is a tiny clock under the post.  Click it, and choose the year, month and day that you want the post to appear.  When done, click the blue “Schedule” button.  (You can also make posts in the past using […]

How to use Shareaholic to help distribute your articles

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I wanted to provide a bit more of a step-by-step of how to use Shareaholic to help distribute your website articles or information in social media outlets. First, you would want to download the browser extension from the Shareaholic website.  After you get that installed, you will have a green icon on your toolbar in Google Chrome, shown below…

Let Technology & Social Media Work for You – Social Media Marketing Plan

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[Includes download link for my social media marketing PLANNING CALENDAR] Here’s exactly how I develop my online and social media marketing plan – and you can learn my system free! If you’re like most people, you don’t have time to sit down every day and think of a blog post, or a tweet, or a Facebook status.  It can feel like you’re working for your social media – that it’s become a part-time job!  However, you can let the power of technology work for you, and […]

Social Proof: It Doesn’t Have To Be From Someone They Know, Just Not From You!

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Most mornings when I drive to work, I listen to Gene and Julie (and the other Julie, who I used to think was named Jaleta Hardy … but that’s another funny story) on 103.7 Lite FM in DFW.  Every now and then I hear them talk about various businesses or services they have used – it might be carpet cleaning or a diet program or eye drops. Could be almost anything. Okay, Gene and Julie are no longer on 103.7 … but the post is […]

Facebook status tips

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In addition to posting status updates consistently, there are a few other tips for your postings on Facebook: Attach a photo.  A status update with a photo included are five times more effective. Attach a video.  A status update with a video included are ten times more effective. Stay away from only including links – those are least effective. Use discount or partner offers when available.  This is especially good if you don’t have a photo or a video.  Links in this type of update […]

Consistency is the key in all marketing, including social media

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Like in any advertising or communication plan, consistency in getting your message and your name out is key. For my own work, I’ve developed a social media planning calendar (updated October 2017) – an Excel spreadsheet with columns for an entire year.  I based this upon similar traditional marketing calendars that I’ve made myself in the past, and added some tips that I researched from best practices in the industry.  You are free to download my example to help in your own planning strategies.  Like any Excel […]