How to set up a Facebook business page

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Go to http://www.facebook.com/pages (it will ask you to log in if you haven’t yet) Near the top, to the right, click the “+ Create Page” button Click on the “Local Business or Place“. (You almost ALWAYS want this one if you do local business, so that fans can find you!)  Then fill in the information: Under “choose a category”, pick the one that best describes your business. Remember this cannot change once selected. Enter the business name in “Business or Place”. This also cannot change […]

More about Pinterest for marketing

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Pinterest has quickly grown to be the 3rd largest social networking site, behind Facebook and Twitter.  My own Pinterest profile has quickly grown to 59 followers without me spending any time or effort attempting to actually GET followers.  This also doesn’t count the number of people who have repinned some of my pins without “following” me.  I know in one day, with one pin, I had over 50 people repin it.  Imagine what I could do if I was really trying! Pinterest shouldn’t be your […]

My basic tips on using QR codes

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1.  Don’t use QR codes in emails. How are QR codes used?  Basically people take a picture of them with their phone, which then takes them to the URL or opens the information or whatever … all of which happens on a computer. Where do most people read emails?  On a computer screen (or smartphone screen or tablet screen).  It appears that these two would make sense together, right?  The QR codes gives them something on a computer, and they are reading the email on […]

Best practices for social media and real estate disclosure requirements

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This post relates directly to Texas Real Estate Commission (TREC) guidelines.  Other states may vary. Your website Whether this is a personal website that you have set up yourself or through outside sources, the free one through Century 21, or a website you have arranged to purchase through one of our vendors: Include the word “agent” or “Realtor®” after your name on every page of your website. Include the CENTURY 21 Judge Fite name and logo on every page of your website. On Facebook, LinkedIn, […]

How to begin to maximize Pinterest as a marketing tool

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updated 2/2/2017 Pinterest is the latest craze that is booming on the internet, and if you use it wisely it can even help increase your business.  It has already proven to drive more direct internet traffic to many sites than Google, Bing and Yahoo combined.  So how can you tie into what appears to be the next great thing and make it work for your business? First, you have to set up a Pinterest account, and start pinning.  If you already have a personal Pinterest […]

101 on Facebook’s Timeline

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The 101 on Facebook’s Timeline including some quick tips that will help you do a few of the things you want to do: http://www.screencast.com/users/vickypenn/folders/Jing/media/7cbf4b24-bbfe-4d8d-bc48-fe5a95e20dd3 (This is even more important now since Facebook pages are also moving to the new timeline.) I personally have been on the Timeline since the time that it was only open to developers, before the general public could have it.  I love it!  I have since moved my business facebook page to the timeline as well, and will be posting about […]