Entrepreneurs: It’s Okay to Pause

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Entrepreneurs Moving from Survive to Thrive Series This post is all about staying productive and staying sane. I’m seeing so many posts about all of these things you should be doing with this “free time” you have now that everyone is staying home. I wonder what advice you’ve seen? Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast. You and I both know that being an entrepreneur is a hard job. Most work more than 40 hours […]

Keeping in Contact with Your Customers: The Best CRM

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best marketing CRM

We’ve talked before how the things you’ve done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a Customer Relationship Management (CRM) platform that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of […]

What Exactly IS a Sales Funnel or Marketing Funnel?

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marketing sales funnel

One of the most common marketing questions we hear is “what is a sales funnel“; or sometimes the question is ‘what exactly is a marketing funnel?’  There’s so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don’t know what it is. You know what? You already have a sales funnel.  You just may want to automate a few of the pieces, so let’s talk about that. Entrepreneurs have had sales funnels […]

Facebook for Business Part 1: Content Best Practices

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Facebook for Business Part 1 | Part 2 | Part 3 68% of Americans use Facebook and that is second only to YouTube among all of the social media platforms. I know that you’ve heard Facebook use is decreasing among younger generations, but the statistics don’t always bear that out. Yes there are other platforms that they’re using, but for the most part Facebook is still number one. And the best thing you can do on Facebook and any social platform is be consistent. That […]

How Does Your Local Business Get Found Online?

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Hint: It May Not Be Traditional SEO 4 Tips to Get Your Local Business Found on Voice Search Traditional SEO of loading up keywords in your meta and articles may not cut it if you have a business with a local presence, no matter whether that business is a traditional brick and mortar location, selling product, or even a business that provides services at the customer’s residence or place of business. I know, you’ve heard a lot of advice about how you need to make […]

How to Supercharge Your Video Marketing

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video marketing

Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right buttons with your own video marketing can be difficult. Creating content that resonates with viewers and then making sure this content is implemented and optimized correctly can be a headache, […]

December Promotion and Social Media Ideas

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December, 2017 Daily Holidays, Special and Wacky Days: 1 Eat a Red Apple Day 1 World AIDS Awareness Day 2 National Fritters Day 3 Advent begins, date varies 3 National Roof over Your Head Day 4 Santas’ List Day – we hope you are on the “Nice” list 4 Wear Brown Shoes Day 5 Bathtub Party Day 5 Repeal Day – The 21st Amendment ends Prohibition. I’ll drink to that! 6 St. Nicholas Day 6 Mitten Tree Day 6 Put on your own Shoes Day 7 International Civil Aviation Day 7 Letter Writing Day 7 National Cotton Candy Day – would you like […]