Facebook for Business Part 1: Content Best Practices

Posted on

Facebook for Business Part 1 | Part 2 | Part 3 68% of Americans use Facebook and that is second only to YouTube among all of the social media platforms. I know that you’ve heard Facebook use is decreasing among younger generations, but the statistics don’t always bear that out. Yes there are other platforms that they’re using, but for the most part Facebook is still number one. And the best thing you can do on Facebook and any social platform is be consistent. That […]

How Does Your Local Business Get Found Online?

Posted on

Hint: It May Not Be Traditional SEO 4 Tips to Get Your Local Business Found on Voice Search Traditional SEO of loading up keywords in your meta and articles may not cut it if you have a business with a local presence, no matter whether that business is a traditional brick and mortar location, selling product, or even a business that provides services at the customer’s residence or place of business. I know, you’ve heard a lot of advice about how you need to make […]

How to Supercharge Your Video Marketing

Posted on
video marketing

Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right buttons with your own video marketing can be difficult. Creating content that resonates with viewers and then making sure this content is implemented and optimized correctly can be a headache, […]

December Promotion and Social Media Ideas

Posted on

December, 2017 Daily Holidays, Special and Wacky Days: 1 Eat a Red Apple Day 1 World AIDS Awareness Day 2 National Fritters Day 3 Advent begins, date varies 3 National Roof over Your Head Day 4 Santas’ List Day – we hope you are on the “Nice” list 4 Wear Brown Shoes Day 5 Bathtub Party Day 5 Repeal Day – The 21st Amendment ends Prohibition. I’ll drink to that! 6 St. Nicholas Day 6 Mitten Tree Day 6 Put on your own Shoes Day 7 International Civil Aviation Day 7 Letter Writing Day 7 National Cotton Candy Day – would you like […]

Using Trending Images in Marketing

Posted on

This question came up today from a client, so I thought it would be a great opportunity to share again. The client wanted to do some flyers and promotions using Game of Thrones trending images in marketing (which they’ve seen used on social media) and asked my thoughts. Here’s what I said (plus links to a couple of related articles): Game of Thrones is big right now and a lot of people know the show. However, there is a huge difference between people using a […]

How to quickly evaluate your marketing plan

Posted on

The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year.  You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions.  You can likely get through these during your next coffee break! Did you start the year with a marketing strategy? Did you even have a strategy at the beginning […]

Should I change how my email or newsletter template looks each month?

Posted on

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts of the email or newsletter were found – vary the order of things.  Both clients asked me if this is what I recommend. My short answer:  no.  You do not […]

[BOOK REVIEW] Pre-Suasion

Posted on

I have just ordered this book on Amazon, and will be posting my review soon!  If you have read it, post your comments below.  This is by the author of one of my favorite business books, Influence: The Psychology of Persuasion. You can find the book on Amazon:    

Favorite gig sites for freelancers

Posted on

Since I’ve had a few friends request this, many of our freelancers also use a selection of websites for additional gigs.  I asked them to compile their favorites.  Some of these have permanent staff positions (part time/full time), some are gig-based, some have a combination. Here they are: Just added:  https://remoteworkhub.com We Work Remotely Power to Fly – geared towards women in technical jobs but includes others Working Nomads (site no longer working) Skip the Drive Angel.co – startup jobs, be sure to choose location = […]