Employee or Independent Contractor? Here’s What I’ve Seen

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employee or independent contractor

A lot of small businesses get it wrong. Is it an employee or subcontractor? Just because you want to do it one way does’t mean that you’re doing it right? I see a LOT of companies fall into this trap – this isn’t strictly marketing-related today, but if you’re running a business it’s something that you need to understand. I will tell you up front that I am not a lawyer and I am not giving you legal advice – you will always want to […]

Facebook for Business Part 1: Content Best Practices

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Facebook for Business Part 1 | Part 2 | Part 3 68% of Americans use Facebook and that is second only to YouTube among all of the social media platforms. I know that you’ve heard Facebook use is decreasing among younger generations, but the statistics don’t always bear that out. Yes there are other platforms that they’re using, but for the most part Facebook is still number one. And the best thing you can do on Facebook and any social platform is be consistent. That […]

How Does Your Local Business Get Found Online?

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Hint: It May Not Be Traditional SEO 4 Tips to Get Your Local Business Found on Voice Search Traditional SEO of loading up keywords in your meta and articles may not cut it if you have a business with a local presence, no matter whether that business is a traditional brick and mortar location, selling product, or even a business that provides services at the customer’s residence or place of business. I know, you’ve heard a lot of advice about how you need to make […]

How to Supercharge Your Video Marketing

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video marketing

Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right buttons with your own video marketing can be difficult. Creating content that resonates with viewers and then making sure this content is implemented and optimized correctly can be a headache, […]

December Promotion and Social Media Ideas

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December, 2017 Daily Holidays, Special and Wacky Days: 1 Eat a Red Apple Day 1 World AIDS Awareness Day 2 National Fritters Day 3 Advent begins, date varies 3 National Roof over Your Head Day 4 Santas’ List Day – we hope you are on the “Nice” list 4 Wear Brown Shoes Day 5 Bathtub Party Day 5 Repeal Day – The 21st Amendment ends Prohibition. I’ll drink to that! 6 St. Nicholas Day 6 Mitten Tree Day 6 Put on your own Shoes Day 7 International Civil Aviation Day 7 Letter Writing Day 7 National Cotton Candy Day – would you like […]

Using Trending Images in Marketing

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This question came up today from a client, so I thought it would be a great opportunity to share again. The client wanted to do some flyers and promotions using Game of Thrones trending images in marketing (which they’ve seen used on social media) and asked my thoughts. Here’s what I said (plus links to a couple of related articles): Game of Thrones is big right now and a lot of people know the show. However, there is a huge difference between people using a […]

How to quickly evaluate your marketing plan

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The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year.  You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions.  You can likely get through these during your next coffee break! Did you start the year with a marketing strategy? Did you even have a strategy at the beginning […]