How to quickly evaluate your marketing plan

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The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year.  You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions.  You can likely get through these during your next coffee break! Did you start the year with a marketing strategy? Did you even have a strategy at the beginning […]

Should I change how my email or newsletter template looks each month?

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I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts of the email or newsletter were found – vary the order of things.  Both clients asked me if this is what I recommend. My short answer:  no.  You do not […]

[BOOK REVIEW] Pre-Suasion

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I have just ordered this book on Amazon, and will be posting my review soon!  If you have read it, post your comments below.  This is by the author of one of my favorite business books, Influence: The Psychology of Persuasion. You can find the book on Amazon:    

Favorite gig sites for freelancers

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Since I’ve had a few friends request this, many of our freelancers also use a selection of websites for additional gigs.  I asked them to compile their favorites.  Some of these have permanent staff positions (part time/full time), some are gig-based, some have a combination. Here they are: Just added:  https://remoteworkhub.com We Work Remotely Power to Fly – geared towards women in technical jobs but includes others Working Nomads (site no longer working) Skip the Drive Angel.co – startup jobs, be sure to choose location = […]

Friday marketing question of the day

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Friday means it’s the marketing question of the week!     Q. What other sites besides 21online, realtor.com, Facebook (social media), trulia.com & Zillow.com can we post open houses on? A. So I was going to do a video today but I’ve lost most of my voice, so you get a POST instead!   This question was asked by one of our agents at CENTURY 21 Judge Fite, but my answer actually applies a bit broadly to ANY type of activity you are doing (but […]

Social media and your posts

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Share your own stuff! Why aren’t you sharing it?  If you don’t, why should anyone else?  Why are you waiting on them? If you use WordPress for your website or blog, there is a VERY easy way to do this.  Go to your dashboard, click on Settings at the bottom of the menu, and choose Sharing. On this page, at the top you can choose settings for WordPress to automatically share your blog posts with selected social networks.  Below that, there are settings which allow […]