retail marketing

The Importance of Marketing to Your Customers Where They Are

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by[…]

emerging marketing strategies

Do I Really Need (Fill in the Blank) for my Business Marketing?

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru[…]

Video Marketing Course

Quickly – and expertly – plan, produce, and post 12 or more marketing videos for your business by completing the activities in this 8-week course. This course was developed through the years of having my own cable television talk show, producing and editing videos, working with clients on their television shows, working with clients on[…]

Five Tips for Writing Great Video Scripts

Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn’t have to be hard work.  We have tips on how to develop a whole selection[…]

Two Tips on How to Add Video Marketing to Your Strategy

Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. Read on to learn more about two helpful tips[…]