Entrepreneur Interview: Shauna Leigh Van Mourik with Shauna Leigh Artistry

Shauna Leigh Van Mourik with Shauna Leigh Artistry – refining your message to create copy that converts.

Shauna will be sharing some tips that have helped her in business and can help you refine your message.

LinkedIn: https://www.linkedin.com/in/shauna-van-mourik-56a90786/
Website: https://www.shaunaleighartistry.com
Instagram: @shaunaleigh.artistry

Have you seen? Our MarketU hands-on marketing training courses have moved! 30 years of marketing experience distilled down into easy-to-follow step-by-step training videos that teach you how to do it and how to put it all together. Find out more information at https://vickywu.us/marketu-social-media-marketing-bootcamp/

Show Notes:

00:00 Welcome Shauna Leigh Van Mourik with Shauna Leigh Artistry
00:12 Helping businesses refine their message to create copy that converts
00:20 Why good copy is important
00:40 Static copy like web pages and why you need to revisit those
01:15 Shauna was told writing isn’t lucrative, so what she did instead
02:15 How business has changed and grown, and what she didn’t know at first
02:49 What made the big impacts on her business
03:30 How her role as CEO is different
03:45 And why that mindset shift is so important
04:07 The distinct shift
04:20 Biggest marketing issues when starting out – so many entrepreneurs have this same issue
05:02 One of the realities that some B2B entrepreneurs forget
06:15 How Covid, and normal business growth, have changed her business
06:45 One of the silver linings of 2020 for our business
08:10 Why even PPC advertising is doing better in 2020
09:20 What Shauna wishes someone had told her before she became an entrepreneur
10:25 My own big problem – that’s marketing related – even though I do marketing for a living!
12:20 What I’ve learned about prospects saying no 13:00 Shauna’s tip – it starts personal and gets bigger
13:20 You never want to listen to the inlaws … or do you?
15:00 If you don’t nail it the first time, do this
15:25 One of my favorite quotes that helps me move forward
16:00 What happens if you keep waiting for everything to be perfect before starting
16:50 Shauna’s favorite quote – and exactly the philosophy we use for marketing
17:50 Shauna’s question about marketing – what is marketing strategy? Is it just a “buzz word”?
18:25 Start by doing anything!
19:00 Once you have your marketing going, what you need to do next
19:20 What happens if you Google “what marketing strategy should I use in my business?”
20:15 One of the biggest problems I see a lot of entrepreneurs experience
21:00 Where you should start
21:15 What you should look at next
21:27 Example – if this happens to you, say no
22:05 The third step
22:30 How much money they make a year …
23:15 Why it’s actually sometimes better to wait on your marketing strategy
23:30 An example of why it’s important to wait

Apply to be a guest on our podcast.

#entrepreneur #marketing #copythatconverts #marketingmessage #marketingstrategy

Vicky Wu

Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.