About This Class
In this course we are presenting are some simple strategies that you can implement that will make you media ready.
Being media ready means that you can answer media inquiries when presented, and seek out those opportunities proactively.
Positioning yourself so that you are both available for media opportunities, already have a presence in the media – at least at a local level, and are comfortable and knowledgeable about being interviewed, can make you an attractive candidate to receive that media exposure.
I worked in media for over a decade (and even had my own cable talk show), so I know what reporters are looking for. I have also helped students who have completed this same course obtain local media exposure, and a handful national media exposure – because once you begin working with a reporter, and they understand both that you are ready to work with them on a professional level and that you have expertise in your field, they will begin directly contacting you as a source for their stories.
These strategies are relatively easy for anyone to implement at their local level, and those connections and exposure can eventually provide you with opportunities for regional and national media.
Even if you have no interest in being interviewed by media, this course will provide you with solid advice about being ready to appear on camera or audio for your own videocast or podcast series.
Jump to: Enroll below
In this class, you will learn:
- Interview tips – such as speaking in sound bites and pivoting
- Appearance advice: wardrobe, expression, makeup, jewelry, voice
- Different media needs, developing relationships with local media
- How to hone in on what you have to offer a reporter
- That media is not your enemy, but also not your friend – and what you need to look out for
You will create:
- A 30-second written media pitch / elevator pitch
- A 30-second video and receive feedback and constructive critique
This training is right for you if:
- You want to learn some best practices for appearing on video and audio recordings for your own use such as podcasting or recording videos
- You want to learn how to position yourself to be ready for potential media opportunities.
- 02 About Your Instructor
- 03 The Media is Not Your Friend
- 04 The Media is Not Your Enemy - What They Report
- 06 You Can Say No
- 07 Focus on the Audience
- 08 Types of Media
- 09 Perfecting Your Pitch
- 10 Newspaper
- 11 Magazine
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