We always remind our clients that their brand encompasses much more than simply their logo and colors. In fact, beyond having an iconic logo that is easily recognizable on sight, your brand voice and messaging plays a much bigger role in the day to day marketing and awareness of your business.
Brand Messaging for Entrepreneurs:
As an entrepreneur, you need to be aware of the importance of branding and how it can help you to reach your target audience. A strong brand can make your business more recognizable and memorable, which can lead to more customers and sales.
When it comes to branding, one of the most important elements is your brand messaging. This is the language that you use to communicate your brand to the world. It should be clear, concise, and consistent with the overall tone and personality of your brand.
Your brand communications are the best way to relay the feelings that you want your prospects and clients to have about your brand.
How to Choose Your Brand Voice:
Your brand voice is the personality of your business, and it should be carefully considered when developing your brand communications. It should be authentic, unique, and consistent with the overall tone of your brand.
When choosing your brand voice, consider what kind of personality you want your business to have. Do you want to be seen as friendly and approachable? Or professional and trustworthy? Or both?
Once you’ve decided on the personality of your brand, you can start to develop the language and tone that will be used in your brand communications.
What to Consider When Developing Brand Communications:
When developing brand communications, it’s important to keep your brand messaging in mind. Your communications should be clear, concise, and consistent with the overall tone and personality of your brand.
It’s also important to consider the channels that you’ll be using to communicate your brand. Will you be using traditional channels such as print and television, or will you be using digital channels such as social media and your website? Each channel has its own strengths and weaknesses, so you’ll need to choose the channels that will best allow you to reach your target audience, and reach them in the way that they want to be reached.
How to Create a Memorable and Effective Brand Voice:
Your brand voice should be authentic, unique, and consistent with the overall tone of your brand. It should be carefully considered when developing your brand communications.
You’ve already considered the personality and tone of your business, and started developing the language that you’ll use in your brand messaging. Now keep in mind that your brand voice should be consistent across all of your communications channels. This means that if you use a friendly and casual tone on your website, you should use the same tone in your social media posts and other communications.
By following these tips, you can develop a strong and effective brand voice that will help your business to stand out from the competition.
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.