What design you use for advertising can make or break its effectiveness. Your marketing design is the face you are presenting to the world, and if it is seen as old fashioned, cringy, or just poorly done, you won’t attract anyone, much less the specific demographic that you’re hoping for. Your images should be made to catch the eyes of those around you, and that can’t be done by an amateur artist. What exactly is at risk by using bad design? How can you use graphic design effectively to advertise your business?
Enhance Your Social Media Feed
Using excellent design elements changes the way we see the world. From the most on-trend colors, to being able to effectively get a point across without words, design is an art form, and some few have mastered using graphic design to promote their social media effectively. When you think of influencers, you may not realize they are using design—whether artistically presenting their own body or products—to catch eyes, which then increases the chances of the viewer purchasing their products. Businesses do very well when they succeed at the same end goal: to use visuals that create an image people want to stop and look at.
Create Eye-Catching Outdoor Advertising
When figuring out where to put your design physically, thinking of what is needed in your local area and where people often are is a good start. You want people to be able to immediately identify your products from a distance, and for your ads to be where they are likely to be seen. Outdoor advertising is very effective for this reason! A vehicle wrap creates a mobile billboard that you can use to target specific geographic markets. Spaces from wrapped cars, stationary billboards, and even bus seats are also available. Figure out where your targeted demographic will see your work!
Use Effective Branding
Your brand graphics encompass everything, whether it’s on a mobile billboard or a tiny social media bubble. You want to make sure it’s easily read and recognized, even in that small circle. Your logo and tagline should have continuity from site to site and advertisement to advertisement. After all, you want customers to know your advertisements come from you, specifically. This is an essential part of graphic design!
Though graphic design takes a lot of study to master, it’s an essential component for a business’s success in growing to a million-dollar-business and beyond. If you don’t know the craft well, make sure to hire a creative, clever designer or agency who is dedicated to their craft. They can help turn your vision of your business’s visuals into beautiful reality!
Need help with your business’s designs? An entire team of graphic design professionals is ready to take your project to the next level!