When last year’s lockdowns spurred small businesses to close up shop, many shifted online. While that helped them find more customers and weather the pandemic, it also introduced a new challenge: managing a digital presence on Facebook, Instagram, and Twitter. Turns out there are myriad apps aimed at simplifying tasks such as scheduling posts, analyzing engagement, and tracking purchases. We talked to digital business advisers about their favorite tools for social media management. Here are their top picks:

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