When last year’s lockdowns spurred small businesses to close up shop, many shifted online. While that helped them find more customers and weather the pandemic, it also introduced a new challenge: managing a digital presence on Facebook, Instagram, and Twitter. Turns out there are myriad apps aimed at simplifying tasks such as scheduling posts, analyzing engagement, and tracking purchases. We talked to digital business advisers about their favorite tools for social media management. Here are their top picks:
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.