If you’re looking for a new web designer for your business, you may be wondering if hiring one is worth it. Here are some things to consider before making a decision.
What Kind of Web Design Services Do You Need?
There is no one-size-fits-all answer to this question, as the needs of a business will vary depending on its size, industry, and target audience. Note, we aren’t simply talking about the graphic design – how the website looks – when we discuss web design. There’s also a lot of technical design and user functionality that goes into web design well beyond simply how the website looks.
Many businesses find that hiring a web designer is worth it for the following reasons:
Web design can help your business stand out from the competition. By creating a unique and visually appealing website, you can attract new customers and boost your brand awareness. In addition, web design can help you improve your SEO rankings and increase traffic to your website.
A well-designed website can also boost employee morale. By providing employees with a beautiful workplace environment where they feel empowered to express themselves creatively, you can create an atmosphere of productivity and creativity. Furthermore, a well-designed website can help attract new customers and increase brand awareness. In the end, hiring a web designer may be worth it for your business if it can improve employee morale and help you reach your goals.
The best websites can even provide almost unlimited functionality for your business, and serve almost like another member of your team, automatically handling some of the basic repetitive aspects of your customer interaction. This increased functionality can actually help your business make more money – more than paying off the investment you made in the design.
How Much Will Hiring a Web Designer Cost?
A web designer can cost anywhere from $50 to $1,000 per hour, depending on the experience and qualifications of the designer. It’s important to remember that not all designers are created equal, so it’s important to do your research before making a decision.
There is no one answer to this question as it depends on your business’ needs and budget. However, hiring a professional web designer is a worthwhile investment if you want a website that’s unique and visually appealing, attracts new customers, boosts brand awareness, improves SEO rankings, and provides almost unlimited functionality.
Most web design companies will provide a package rate that includes at least the basic of setting up a professional website for your business. This usually ends up being much more cost effective in the long run if you are designing from scratch or doing a complete redesign. Hourly rates can be useful if you are having a smaller quantity of updates completed.
If you’re not sure whether hiring a web designer is worth it for your business, it’s important to do some research and determine what kind of website design would be best suited for your needs. A professional web designer can help you create a website that looks great, is easy to use, and provides all the functionality you need.
What’s the Difference Between Hiring a Web Designer and DIYing My Website?
There is a big difference between hiring a web designer and DIYing your website. A professional web designer will have years of experience designing and building websites, which will result in a more polished, professional-looking site.
They’ll also be familiar with the latest trends and technologies, meaning your website will look modern and up to date. On the other hand, DIYing your website can be a great way to save money, but it’ll likely look dated and less professional than if you hired a web designer.
The will also understand the latest trends in website design, and introduce you to some functionality for your website that you didn’t even dream possible. Additionally, they should be able to implement at least basic SEO, or coordinate with an SEO agency to help you drive more traffic to your website setup or redesign. Most website design professionals have
- Familiarity with web hosting and domain name registration, incuding how to properly set DNS records for your hosting, email, and other functions
- Knowledge of search engine optimization techniques and how to properly optimize the website
- Knowledge of online advertising and how it applies to your website
- Experience in designing websites
- Technical expertise with hosting, servers, and the different types of hosting plans
- Experience with graphic design, and responsive design, the differences between desktop and mobile uses
- Familiarity with the latest web design trends, so that your website doesn’t look dated as soon as it launches
- Understanding of how to add different functionality to a website to extend its capabilities
A professional web designer can help your business stand out from the competition, by creating a website that is both visually appealing and functional. A professional designer will also be able to create a website that meets all of your specific needs, whether you are looking for a basic website or something more complex. While DIY web design can be effective in certain cases, hiring a professional designer is often the best option for businesses with larger budgets and more complex needs, and those entrepreneurs who do not have the time to learn all of the pieces that need to go into an effective website.
How Long Will it Take to See Results from Hiring a Web Designer?
If you’re thinking about hiring a web designer, it can be helpful to have an idea of how long it will take to see results. Generally speaking, the more complex the project, the longer it will take. However, with the right designer on your team, you can expect to see results in as little as a few weeks or even days.
I get prospects who say “I want a website done this weekend” and this isn’t realistic for something that will include exquisite branding, compelling calls-to-action, increase conversions and help generate traffic. Cutting corners on your website – either time or money – is not the best use of your marketing budget at any stage of your business.
A quick turnaround may not even be possible if you haven’t already done the work required on your end – writing copy, gathering images like headshots and product photos, planning the website pages and structure. Without these pieces, your web designer will not be able to move forward as easily, which will delay your project. As a matter of fact, when a client website project gets delayed, it has always been because the client has been waiting for some of this type of information on their side. This is why we have changed our timelines somewhat, and take our clients through activities for them to complete on their side before we even touch any of the technical pieces.
Most website designs or redesigns are ready to go live within about two months (if no delays), and the finetuning can continue to occur after that point. Part of our design process is watching how visitors interact with the actual pages after the site is live (through the use of heatmap and click recordings), so that we can help tweak any pages over the course of the six months of maintenance and updates that are included.
In reality, your website will likely continue to evolve even after that point, as your business evolves.
When deciding whether or not to hire a web designer, weigh all the pros and cons carefully. Make sure you know what you want and need from the design, and be clear about your expectations up front. Also, be sure to specify what you would like the designer to do (e.g., design the entire website, just a few sections, or create a custom template) and what timeframe you are comfortable with.
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.