One of the new features that has rolled out to Facebook business pages is the ability to choose a pre-set “look” or template for your page. Facebook has already set up styles for businesses in select industries; for those who don’t neatly fit into one of the categories below, there are other features you can adapt yourself.
Navigate to your page and click on the “Settings” link (top right). Then click on “Edit Page” tab in the left column.
From here, you will see a “Template” section with an “Edit” button to the right of your current template (which likely says Standard).
These pre-set types are available, which lays out your tabs and buttons in an order found most effective for each type of business. You can click the “View Details” button for each type of template shown and find the details of which buttons and tabs are shown by default:
- Standard: Good for all Page types, with buttons and tabs to help showcase what’s important to you.
- Business: Designed to help you manage your business, including ways to post special offers.
- Professional Services: Designed to help people find your services and get in touch.
- Shopping: Designed to showcase products and make it easy for people to shop online.
- Venues: Designed so you can highlight useful info like your venue’s hours, location and upcoming events.
- Politicians: Designed to help politicians reach their supporters and communicate their message.
- Restaurants and Cafes: Designed to highlight photos and important info about your menu, hours and location.
If you don’t quite like the pre-built templates available, you can always start with one and then edit your tabs and buttons further to customize it for your business needs. Edit Tabs will let you rearrange the tabs which show down the left side of your page.
There are also new Post templates, which will allow you to quickly create specific types of posts, create ads and events, and more. Plus you are always still able to just “write something” in the post box like usual.
To see your results, you can click the “More” button right under your cover photo on your page, and choose “View as Page Visitor” to get an oversight of how your page looks to visitors (anyone not logged into your page with an admin role).
What do you think of these new updates to your Facebook business page? I like the added flexibility. Have you used a unique combination to meet a specific goal for your business?