Your Marketing Department Podcast

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Entrepeneur Interview: Khara Marie, Career Clarity and Confidence Coach

Listen to Entrepeneur Interview: Khara Marie, Career Clarity and Confidence CoachWe're interviewing Khara Marie, Career Clarity and Confidence Coach. Khara empowers women to find clarity in their career path and transition to experiencing more passion in their job choice so that they can love what they do or embrace a change. Khara will share the 3 pillars of going from day-job to DREAM job which include 1) Finding your VOICE, 2) Getting clear on your VISION and 3) Raising your VIBRATION so you can wake up feeling inspired each and every day. Get in touch with Khara at https://www.kharamarie.com or in her Facebook group https://www.facebook.com/groups/purposefullposse Visit our website for marketing advice to help grow your business https://vickywu.us/blog 00:00 Welcome 1:20 Professional women seeking more clarity around their career path 2:11 passionate and purpose-driven women who get to a place where they aren't feeling the passion and excitement in their work 3:30 how I felt that same lack of joy and why 4:40 how the pandemic and people losing their job can awaken what's really inside 5:30 how it ties into planning for retirement 6:50 putting yourself into a b-o-x by getting a new j-o-b 7:15 why Khara didn't take the job she was offered 8:45 you're "supposed" to apply for a job 10:17 Khara's biggest marketing issues when she first started her business 11:12 climbing up the ladder only to find out it was against the wrong wall 11:30 how Khara's marketing needs have changed - she needs more marketing help 12:17 Khara said this piece of marketing should be SO easy but it trips her up every time 13:00 what she knew was wrong with her events, and how she fixed it The biggest takeaway if you hear nothing else: 13:40 should you move forward when everything isn't perfect? 14:25 constant iterations of improvement 15:20 how the pandemic has impacted her business 18:00 the need to pivot in-person events 19:45 what Khara wishes someone had told her about entrepreneurship before she started 22:05 things that don't work are simply data collection 22:20 what Vicky hopes all new entrepreneurs always remember 22:40 "I set up my website a week ago and no one has bought anything yet" 23:30 Khara's three pillars of women seeking career clarity and confidence 24:10 Voice 25:00 Vision 26:05 Vibration 27:55 how you take care of your inner critic 30:10 for new beginning entrepreneurs, what are my top 3 marketing tips that will result in the best bang for their buck SECOND MOST IMPORTANT TAKEAWAYS from this episode: 30:45 first - the worst marketing advice I've ever heard others give a new entrepreneur, why it's bad advice, and why it's SO important to do it right 35:05 which platform or social media to start your marketing on first 36:10 why it's so important to work on your brand strategy or overall marketing strategy before you go hire a virtual assistant 39:00 if you didn't already do these three things, it's not too late 39:45 what my 3 marketing tips spurred Khara to go do now 41:30 what I regularly check in my own marketing 44:15 how we're not meant to do this alone 45:00 what doing a search on Google feels like 45:30 abundance mentality 46:15 getting in touch with Khara #marketing #entrepreneur #business #marketingadvice #startingabusiness #digitalmarketing #marketingstrategy

Should You Choose a Marketing Coach versus a Virtual Assistant?

Listen to Should You Choose a Marketing Coach versus a Virtual Assistant?When Should You Choose a Marketing Coach versus a Virtual Assistant? You may need both, and sometimes at the same time. That's why with our services we offer packages with both - the strategy and vision of a CMO combined with the lower-priced implementation of a VA. It lets you get a lot more bang for your buck because not only is your marketing done efficiently, but it's done strategically. I'm sharing the biggest differences between the two, and the exact questions that you need to be answering for yourself to understand which will work best for you with where you are in your business right now. #marketing #marketingstrategy #cmo #virtualassistant #digitalmarketing #socialmediamarketing #business #growth #scale #sixfigureincome

[REVIEW] The Social Dilemma Documentary on Netflix - What Did You Learn? Do You Need to Worry?

Listen to [REVIEW] The Social Dilemma Documentary on Netflix - What Did You Learn? Do You Need to Worry?[REVIEW] The Social Dilemma Documentary on Netflix - What Did You Learn? Do You Need to Worry? A lot of people learned information on this documentary that shocked them. But do you need to worry about using social media? And how would that impact your business? - Nothing is free, so if you have access to a platform like social media for free, there is still an exchange happening, and in this case it's of your data - Why advertisers love PPC - how tightly you can target your audience (and a quick explanation of the different targeting available on a few of the different programs) - The platform isn't the problem and the advertisers aren't the problem - What we need to be considering with our own biases - Simplified overview of how the algorithm keeps you on the site longer - Confirmation bias ... we all have biases, as humans we want to confirm our own biases, and how the algorithm to keep us on the site accidentally plays into this - Conspiracy theories and how the algorithm keeps showing you things related to the biases you already have, pretty soon you're not seeing posts related to the other side of the debate - Social media algorithm isn't the problem; we are - A couple of ways we can all work to combat this - How we can all work together to keep the platforms SOCIAL - What businesses should focus on when using social media #marketing #socialmedia #socialmediamarketing #entrepreneur #socialdilemma #entrepreneurship

How To Quickly Check The Impact Of Your SEO Efforts In 5 Minutes Or Less

Listen to How To Quickly Check The Impact Of Your SEO Efforts In 5 Minutes Or LessHow to Quickly Check the Impact of Your SEO Efforts in 5 Minutes or Less This is the quick, down and dirty method we use to check overall impact of search engine optimization efforts that we are doing for clients, when we only have 5 minutes or less. Using this method in Google Search Console can give you some quick and easy insights on those days you don't have hours to devote to pouring over SEO reporting from multiple different sites or reports. While it's far from the only thing you need to be doing, it's very helpful in a pinch and for a quick overview of overall efforts. This is one of the many things we teach you in our "New SEO Accelerator" which is our DIY search engine optimization program. In addition to weekly PDF reports emailed right to your inbox, we provide regular training on some of our best tips for your SEO efforts combined with marketing best practices for your website in general, which can help you gain not only more website traffic but also increase conversions. Check it our New SEO Accelerator DIY program at https://vickywu.us/websites/diy-seo/ #seo #searchengineoptimization #website #marketing #digitalmarketing Thank you Trevor for our custom music!

How to Boost Creativity in Your Marketing, Your Business (and Your Life)!

Listen to How to Boost Creativity in Your Marketing, Your Business (and Your Life)!So many people are told that they “aren’t creative” … or believe it even if those words have never been said directly to them. Creativity isn’t about being an artist, a musician, or taking part in some other profession or hobby that is normally considered part of a “creative” field. Creativity is all about how you create life. These are some of our best tips on ways to unleash your creativity. Subscribe to our channel and click the notification bell icon so that you're always notified of our latest marketing updates. Special thanks Trevor for our custom music! https://vickywu.us/blog #marketing #creativity #creativityfound #digitalmarketing #entrepreneur

Marketing Budget - How Much? When? On What?

Listen to Marketing Budget - How Much? When? On What?Marketing Budget - How Much? When? On What? I'm answering an entrepreneur #marketingquestion today This viewer has been successful in her new business without paying for marketing (free on social media), but her business has dropped to nearly zero and she knows she now needs to start invest in marketing. What? When? Where? How much? We answer these questions and share our suggestions and what we advised her based upon where she has chosen to invest. Are you looking for some help in focusing and fine-tuning your marketing strategy or wondering where's the best spot to spend marketing budget? Consider our "Rent a CMO" program, where you can get high-level strategy from a super-experienced marketing expert, but you only have to pay for how much you need. https://vickywu.us/rent-a-cmo #entreprenuer #business #socialmediamarketing #digitalmarketing #cmo #marketingstrategy #marketinghelp

Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Agent

Listen to Entrepreneur Interview: Sarah Lyons, Associate Broker and Top AgentSarah Lyons is sharing some of her #realestate wisdom and how she has grown her business so fast. Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, has closed over 350 transactions. She's also a buys mom of 2 sons, ages 10 and 8, and knows something about work/life balance. You can connect with Sarah here: Cell/text: 817-675-6006 Email: [email protected] Website: https://www.sarahlyonsrealestate.com/ 00:00 Welcome! 00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions 01:27 How a new family plan and a Groupon got Sarah started 02:50 How much different Sarah's goals were when she started versus now 04:00 beyond putting goals in writing, this is how Sarah does goals 05:17 Marketing strategy, how you don't know what you don't know 05:38 How Sarah gets most of her clients 06:23 how you have to work when you don't have anything to fall back on 06:50 how Sarah got her first client 07:27 she didn't know what to do when she got her first appointment 08:00 why you don't have to wait until everything is perfect 08:40 it's about authenticity 09:20 how her marketing has pivoted after growth and with Covid-19 10:50 how she has been working remotely with buyers 11:35 putting "top agent" into perspective 12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies 13:21 how her listing marketing has changed with the pandemic 14:05 what Sarah wishes someone had told her about business before she started 15:00 the importance of family time and a couple ways Sarah's family makes this time 15:38 when Sarah doesn't say I'm sorry 17:00 even a top agent can take a long vacation if you do this 18:00 her husband is her accountability partner by doing this 18:36 Sarah's favorite tip to simplify your life and some of her favorite apps 20:30 marketing automation and how technology can make your life easier 21:32 when it comes to social media, do you feel Facebook is still the best platform? 22:00 what I noticed on the engagement rate on some Facebook pages with huge followings 22:50 choosing which social media platform to use depends on THIS 23:10 two types of marketing I recommend entrepreneurs focus on 23:35 the bad thing that happened to one of my own Facebook pages #entrepreneur #interview #marketing #business #success 24:11 the current opportunity available on Facebook 24:36 what you're going to have to do to reach your customers on Facebook 25:05 this tip is good on any social media platform 25:28 does a real estate agent need this marketing strategy? 27:01 how can we best maximize Google for marketing without spending a lot of money? 27:45 some of the things you can do on Google My Business to market your business 29:00 one way Sarah used her Google My Business and something she checks regularly 30:17 why I recommend Sarah and how she can help you 30:45 how you can get in touch with Sarah 31:05 why Sarah refers clients to us for marketing #entrepreneur #business #marketing #digitalmarketing #realestate

Marketing Myth: It Worked For Someone Else (or That Coach) So it Will Work for Me Too

Listen to Marketing Myth: It Worked For Someone Else (or That Coach) So it Will Work for Me Too⭕ A Marketing Mythbuster - find out why this isn't true! Marketing Myth: It Worked For Someone Else (or That Coach) So it Will Work for Me Too Be sure to SUBSCRIBE so that you're always notified of the latest marketing updates. Many things play into any marketing campaign or strategy. The old saying, when the only tool you have is a 🔨 hammer then everything looks like a nail. No one marketing campaign is going to work for everyone. Differences can cross: ✔️Industries ✔️B2B vs B2C ✔️Company size ✔️Customer demographics ✔️Customer needs ✔️Your unique company 🛑 As an example, there is a practice touted by some other website companies that we just won't do - it's great to get them income but not always great for you. 😓 And why having only one marketing strategy that you can implement may be a bigger headache than you realize - and double the work. 🔥 You can get a lot more marketing tips on our blog https://vickywu.us/blog Or schedule a call to discuss your marketing strategy needs! https://vickywu.us/free-consultation #marketing #entrepreneur #marketingstrategy #business #marketingcampaign

Marketing Myth: You Need More Marketing Tools - or you need to add the newest shiny tool

Listen to Marketing Myth: You Need More Marketing Tools - or you need to add the newest shiny tool⭕ A Marketing Mythbuster - find out why we DO NOT recommend that you always add another software / platform / app! Marketing Myth: More Marketing Tools Always Helps Your Business One of my pet peeves is seeing when a prospect comes to us, and they've had coaches and vendors and marketers over the years have them add more and more software and apps to their processes. Technology is meant to make our lives easier, yet what happens is the client ends up having to duplicate work and enter information into multiple systems. Stop right there! There are only FOUR software platforms that I really need in my business if you get right down to it (and you probably don't need the first one). And anything else better work with these others, or I'm likely saying no. 1. Adobe Creative Cloud - I already had this for years before opening my own business, and it's a requirement for anyone in my field, although you may not need this one. https://bit.ly/3fYq8qL 2. Website - this is the first thing specifically for my new company that I set up. I always recommend you own your website AND your own hosting, and I recommend Bluehost http://bit.ly/2VEQgAd 3. For blast email marketing I always recommend Mailchimp http://eepurl.com/cwNWK9 4. A CRM can be your best friend for automating pieces of the sales process, and my favorite (for unlimited automatic workflows) is Dubsado https://www.dubsado.com/?c=vickywu 5. My one extra? Squirrly Social - allows evergreen posting of recurring content plus other social scheduling https://my.squirrly.co/go134967 As a bonus, we offer our clients our in-house landing page platform. Free trial, then option for inexpensive monthly plans (the least expensive you'll find anywhere): http://office.gurumarketing.solutions #marketing #entrepreneur #efficiency #business

Marketing Myth: More Website Traffic Always Equals More Money

Listen to Marketing Myth: More Website Traffic Always Equals More Money⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: More Website Traffic Always Equals More Money I wish that was the case! If you think traffic is king, I'm here to tell you that CONVERSIONS are queen! 🚀 One case where more traffic might make you more money - but it's the only one 🛑 Where traditional SEO strategies stop 📆 A Google SEO update planned for 2021 🚦 Why traffic from 100 good leads are better than 1 million bad 🎓Why you need to pivot your thought process and think about SEO in a whole new way Get on the waitlist for our New SEO Accelerator: https://vickywu.us/#newseo 👍 SUBSCRIBE so that you never miss the latest marketing updates #marketing #entrepreneur #business #seo #searchengineoptimization

Marketing Myth: You Should ONLY Share Your OWN Content To Social Media

Listen to Marketing Myth: You Should ONLY Share Your OWN Content To Social Media⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: You Should Only Share Your OWN Content on Social Media There are three good things that happen when you strategically curate and share other people's content: 🚀 What articles from reputable sites do to your organic engagement 📝 How this meets the 80/20 rule 🎓 How it impacts the perception of your authority and expertise And ... does it save you time or create more work? We have the scoop! More about the 80/20 rule in social media: https://vickywu.us/the-one-biggest-mistake-i-see-businesses-make-online-and-how-you-can-avoid-it/ 👍 SUBSCRIBE and click the notification icon so that you never miss the latest marketing updates #marketing #entrepreneur #business #socialmedia #facebook

Entrepreneur Interview: Cyndii Sinex with the Chronic Illness Hotline

Listen to Entrepreneur Interview: Cyndii Sinex with the Chronic Illness HotlineToday we are speaking with Cyndii Sinex, found of the Chronic Illness Hotline. The hotline provides a listening ear for those with chronic illness during the current pandemic and beyond. Chronic Illness Hotline gives a safe place to vent negatives, celebrate positives, practice advocating, build a journey story, set goals, help identify resources, and much more. Viewer challenge! Donate via PayPal to [email protected] ... Every amount helps small nonprofits like this continue to provide critical services, and I know personally your donation will be put to good use and be responsibly used. Send the cost of a cup of coffee a week! You can connect with the Chronic Illness Hotline: Text "care" to 202-596-6520 Visit https://chronicillnesshotline.org/ Like the Facebook page https://www.facebook.com/chronicillnesshotline/ Follow on Twitter https://twitter.com/IllnessHotline Follow on Instagram https://www.instagram.com/chronicillnesshotline/ SUBSCRIBE so that you always receive the latest marketing updates. Or visit our website at https://vickywu.us/blog for a ton of great marketing information! Show notes: 0:20 Introducing Chronic Illness Hotline 1:09 Cyndii's background, and how one small slip and fall took her down a healthcare rabbit hole 2:10 Diagnosis #1 - fibromyalgia 2:45 Prescribed anti-depressant SSRIs, which put serotonin at a toxic level 3:10 Nerve damage, cardiac arrest, respiratory failure caused by medication were attributed to anxiety 3:50 Medical community was aware of serotonin syndrome but it wasn't widespread understanding 4:30 Eight years to diagnose serotonin toxicity, several more for additional diagnoses 4:47 The toll it took on her life 5:27 With other hotlines, callers want to take their life, but Cyndii calls because she's afraid her life is being taken, so she felt like she didn't fit 7:00 It must be in your head 7:45 Just prescribe medicine 8:30 Why another hotline? How CIH is different and why a specific hotline is important 9:45 Why even our most supportive and loving friends and family can't always provide the support we need 10:15 Why would a hotline caller want to celebrate? 11:05 Five of the common reasons people reach out to the hotline 12:00 Why it's hard when someone asks "how are you?" 15:15 Getting the nonprofit started 16:39 What sparked the idea 18:11 Nonprofit work is like 10 full-time jobs (don't I know this!) 18:42 The impact of Covid-19 on their startup plans 26:55 What it takes to recruit 27:46 Your challenge ... even small donations add up - paypal link 30:55 There's two types of people on social media 33:03 Social media fairy, please visit 34:00 The best thing you can do for a friend who has a chronic illness or pain 35:00 One of the best things you can do if you've been diagnosed or are going through trying to be diagnosed 37:00 General mental health tip 39:00 Stages of grief when your body is failing you 39:30 How to connect with the CIH 40:30 Why not to share our social posts by tagging a friend - send a private message instead 41:21 All aspects of your life affect your chronic illness 43:04 Information on how you can support the cause 43:53 Cyndii's question for me about the beast that is SEO

Explaining the Latest Conspiracy Theory Using SEO

Listen to Explaining the Latest Conspiracy Theory Using SEOExplaining the Latest Conspiracy Theory with SEO Have you seen this post? Or done the search? I never thought I'd say this... there's a conspiracy (or "fake news") theory going around, that I can completely explain with some of the newest pieces of Google's search engine algorithm. Even if you're not into conspiracy theories, understanding how this works is really important for your own website and SEO. These are the types of strategies that we teach you in our "New SEO Accelerator". Our next session is opening soon - so get on the waitlist at https://vickywu.us/#newseo Try the search mentioned in the video, and let me know in the comments what you found. Have questions about this or other marketing strategies? Comment below! Be sure to LIKE and SUBSCRIBE so that you are notified of the latest marketing tips. #marketing #seo #itsnotaconspiracy #entrepreneur

What Ive Noticed On Amazon - Is It Time For Them To Pivot their Marketing?

Listen to What Ive Noticed On Amazon - Is It Time For Them To Pivot their Marketing?Amazon has always been the place where you could find almost anything, at a good price (or at least the normal price) and with quick shipping. Anyone could become an entrepreneur who bought wholesale and then sold on Amazon at normal retail prices. I'm seeing a trend moving in a different direction. This can't be all because of quarantine - many of the items I viewed have nothing to do with that. So what's up? And if Amazon becomes the "overpriced" marketplace - not because of their own business practices but because of the sellers who use the platform - what will that do to Amazon's business model and long-term sales? What do you think? Let me know in the comments. Be sure to SUBSCRIBE so that you always receive the latest marketing tips! Get more marketing tips on our blog at https://vickywu.us/blog #marketing #digitalmarketing #socialmediamarketing

The Shocking Numbers I Found When I Researched Famous People's Facebook Page

Listen to The Shocking Numbers I Found When I Researched Famous People's Facebook PageAs part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they're seeing the most engagement. This type of research is something you should be doing as well. What I found this time was rather shocking. This is EXACTLY why I constantly say that you need to get your people OFF social media and into your own funnel. See what I found when I checked these pages: Neil Patel Rachel Hollis Russel Bruson Rachel Pedersen Dean Graziosi Gary Vanyerchuck There's good news - you don't need to worry so much about engagement. We have some resources to help you: Grab our 3-part Profit Producer eBook that will help you strategize a free offer that you can share to help get people in your funnel https://profitproducer.yourmarketingdepartment.us/ Then check our Funnel Course to help you have a solid understanding of what steps you need to include in your funnel, where you need to automate, and the spots where most entrepreneurs miss out and leave money sitting on the table https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel SUBSCRIBE so that you never miss the latest marketing tips! For more marketing advice, visit our blog at https://vickywu.us/blog #marketing #entrepreneurship #socialmediamarketing

Google SEO Update May 2020

Listen to Google SEO Update May 2020Google's done it again. So let's talk about the latest Google core update, and how it may impact your search results. I'm going to tell you how to quickly check the impact it may have had on your website traffic; plus some tips that will help you increase: 1. The 'New SEO' Accelerator program where you can learn all of OUR best practices; 2. Update old content 3. Use a competitor gap analysis to update thin content 4. Fix technical SEO errors 5. Recovering from a core update, and best practices https://vickywu.us/free-search-engine-optimization-seo-audit/ #marketing #website #seo #entrepreneurship

Your Marketing Department: Interview with Entrepreneur Elle Monus

Listen to Your Marketing Department: Interview with Entrepreneur Elle MonusElle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room. Find out more about True Image Group at https://www.facebook.com/trueimagegroup or https://trueimagegroup.com Follow us to receive the latest marketing news, or visit our website at https://vickywu.us/blog Here's some highlights from the interview: 1:40 styling who you are and where you want to be in life 2:15 what got Elle started in this business 3:45 why style needs to also be about your personality and lifestlye 5:40 their six-week course that covers style pain points 6:20 marketing issues when they first started and what questions they asked themselves 7:00 until you have knowledge of what you need to be doing before you can determine the budget 8:30 why businesses need to focus on 9:02 what she wishes someone had told her before becoming an entrepreneur 12:12 how their styling service happens 16:32 her favorite client 18:33 local or virtual services 19:42 how to reach True Image Group 20:28 some of the largest lessons I learned at my last marketing job 21:00 rebranding to no longer be viewed as a small mom and pop shop 22:00 my thought process when considering one of our possible marketing strategies 23:13 becoming official partner of the Dallas Cowboys 24:03 the marketing commitment involved 24:50 considering the philosophy of both organizations before the partnership 26:00 organizational skills and needs 26:49 does the brand need to reflect who the client is, or itself, or a blend of both?

Your Marketing Department: Interview with Entrepreneur Natalia Zacharin

Listen to Your Marketing Department: Interview with Entrepreneur Natalia ZacharinToday we're interviewing entrepreneur Natalia Zacharin, owner of Zacharin Consulting. Natalia is sharing a few tips you need to know for your business accounting. In 2018, after years of working for other firms, Natalia opened her own firm, Zacharin Consulting; a firm dedicated to empowering businesses to understand and interpret the financial health of their business and significantly improve their bottom line. Using a blend of personal service and expertise, Natalia's goal is to bring her experience and knowledge to her clients in a meaningful way. Zacharin Consulting offers strategic bookkeeping, monthly accounting, remote CFO services and financial intelligence programs to help businesses thrive, stay organized, save time, and give them peace of mind. In these uncertain times, Zacharin Consulting strives to stay on top of the latest information regarding the COVID-19 relief programs and is now offering consulting and loan preparation services and is helping businesses to navigate the complex landscape of government assistance. You can reach Natalia at www.zacharinconsulting.com or https://www.facebook.com/zacharinconsulting

Marketing During COVID 19: 5 Strategies You Can Use NOW

Listen to Marketing During COVID 19: 5 Strategies You Can Use NOWPart of our Moving Business from Survive to Thrive series ... this week I'm giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). SUBSCRIBE to our channel & click the notification bell so that you keep updated with our latest marketing news and tips. Access all of our marketing tips at https://vickywu.us/blog RESOURCES discussed during the video: 1-Hour Content Curation course: https://vickywu.us/guru-course/mastering-content-marketing/ Video Planning course: https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ YouTube SEO Guru course: https://vickywu.us/guru-course/youtube-guru-ization/ Sign up for the waitlist for our 5 Days from Create to Sell master course: https://clientportal.vickywu.us/public/form/view/5e99ba9bc2120412c31e86ba Want to be a featured entrepreneur on our podcast? Apply to be our podcast guest at https://clientportal.vickywu.us/public/form/view/5e455df671169e475c2b854d Special thanks to https://soundcloud.com/user-200323373 for our music clip! #marketing #digitalmarketing #entrepreneur

Entrepreneurs: It's Okay To PAUSE - Moving From Survive to Thrive Series

Listen to Entrepreneurs: It's Okay To PAUSE - Moving From Survive to Thrive SeriesEntrepreneurs: It's Okay to PAUSE Our Moving from Survive to THRIVE series I'm seeing so many posts about all of these things you should be doing with this "free time" you have now that everyone is staying home. I wonder what advice you've seen? Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast. Don't let other people's posts on social media put pressure on you. It's okay to pause. Subscribe so that you can keep updated with the latest marketing news and tips or visit our blog https://vickywu.us/blog for more. #marketing #entrepreneur #coronavirus

Entrepreneur Interview: Katherine Skelly

Listen to Entrepreneur Interview: Katherine SkellyAs part of our podcast expansion we are interviewing entrepreneurs. Subscribe so that you never miss the latest marketing tips. Katherine Skelly mentors women online to advance their English so they can achieve international success. She graduated with a degree in psychology and neuroscience, then trained as an English foreign language teacher. She has now been teaching for 12 years all over the world. She's been awarded two masters degrees specialising in EFL and studied 5 languages. You can connect with Katherine at https://www.facebook.com/KatherineSkellyEnglish or https://www.katherineskelly.com We have compiled our best marketing tips and advice on our blog at https://vickywu.us/blog #entrepreneur #marketing #entrepreneurship #marketingadvice #marketingstrategy

Don't Cut THIS Expense During A Recession

Listen to Don't Cut THIS Expense During A RecessionDon't Cut THIS Business Expense During a Recession! As entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. We've mentioned why marketing expenses should be the last thing to cut (less competition can mean your marketing is even more effective!), but there are some smaller expenses that many not seem quite so important and you feel comfortable cutting away. This shouldn't be one of them - it can quickly and easily cost you a LOT LOT LOT more in the long-term if you don't pay attention! I've written about this before, and had the question come up again recently with a client. https://vickywu.us/just-because-its-online-doesnt-mean-you-can-use-it/ #marketing #entrepreneur #business #socialmediamarketing #digitalmarketing #recession #dontmakethismistake

Differentiation Strategy: Business From Survive To Thrive Series

Listen to Differentiation Strategy: Business From Survive To Thrive SeriesAt all times, one of the best things you can do for your business is set a differentiation strategy and use it in your messaging and branding. This can be an even more successful strategy during a recession. Learn our best tips to get you started. Visit our blog to search for the marketing advice you need https://vickywu.us #entrepreneur #marketing #digitalmarketing #branding

Entrepreneur Tips for Business Continuity During Social Distancing or Self Quarantine

Listen to Entrepreneur Tips for Business Continuity During Social Distancing or Self QuarantineBONUS ideas of fun ways to stay connected with your customers - 4 real-life entrepreneur examples at the end Do you need an idea similar to the ones in the video? Comment below and tell me what you do, and I'll comment back with a specific idea! COVID-19 has resulted in a lot of people needing to work from home - including those entrepreneurs who do not traditionally do so. It can be even harder for these entrepreneurs if they have a small staff - or no staff. Here's some of our best tips on how to be best prepared. Articles mentioned in the video: Crisis Communication Plan: https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ Recession-Proof Your Business: https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ More marketing strategies for entrepreneurs on our blog https://vickywu.us

Working With Microinfluencers: Where Businesses Go Wrong

Listen to Working With Microinfluencers: Where Businesses Go WrongWorking With Influencers - What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? Be sure to SUBSCRIBE to our channel to stay up to date with the latest marketing tips! #marketing #entrepreneur #business

Instagram Shadow Ban Is It Even A Real Thing

Listen to Instagram Shadow Ban Is It Even A Real ThingYou've probably heard about an "Instagram Shadowban", and there's a lot of people who will let you pay them to fix this for you or teach you how to avoid it. Is it even a real thing? I reached out to contacts at IG, and tested some of my own, and I have the scoop for you... plus FIVE STRATEGIES that you need to be using with Instagram. Drop your questions or comments below. And be sure to SUBSCRIBE so you never miss the latest marketing tips. https://vickywu.us #instagram #shadowban #marketing

Keeping In Contact With Your Customers: My Favorite CRM

Listen to Keeping In Contact With Your Customers: My Favorite CRMWe've talked before how the things you've done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a CRM that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of the areas of your business that cannot be automated. What you need to consider, plus my favorite Dubsado. Free trial, plus my link gets you 20% off your first payment https://www.dubsado.com/?c=vickywu (and in full disclosure it gets me a bit of a credit as well - but my primary reason for sharing is because I love their system and you get a discount with my link!) Don't forget to SUBSCRIBE to make sure you always receive our latest marketing updates.

What Exactly Is A Sales Funnel?

Listen to What Exactly Is A Sales Funnel?What Exactly IS a Sales Funnel? One of the most common marketing questions we hear is "what is a sales funnel"; or sometimes the question is 'what exactly is a marketing funnel?' There's so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don't know what it is. You know what? You already have a sales funnel. You just may want to automate a few of the pieces, so let's talk about that. SUBSCRIBE to us on YouTube to have access to ALL of our marketing tips: https://www.youtube.com/channel/UC6Z4CtedF3cJtEqN5CnAn-g?sub_confirmation=1 Use promo code PODCAST to access our training How to Set Up a Basic and Highly-Converting Marketing Funnel for only $5 at https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel

Is It Okay NOT To Want To Grow My Business?

Listen to Is It Okay NOT To Want To Grow My Business?One of the questions I see most often UNASKED is if it's ever okay not to want to grow your business ... and it's unasked because it's often met with shaming. I'm here to dispel the myth that the only acceptable answer is no. Yet there are also strategies that can help your business grow without requiring you to work more hours or spend a lot more money. You can request a consultation to learn what might work for you. SUBSCRIBE to our channel so that you never miss the latest marketing tips. Or read more at our blog https://vickywu.us #marketing #entrepreneur #businessgrowth

How Do I Get Sponsors For My Business

Listen to How Do I Get Sponsors For My BusinessOne of the most common marketing questions we get asked and we hear is "how do I get sponsors for my business?" While it's possible ... if it were easy everyone would be doing it and there would be no need to actually sell a product or service. Here's the basics that we learned in a decade of securing corporate sponsorships. SUBSCRIBE to our channel so that you never miss a marketing update. More marketing tips on our blog at https://vickywu.us/blog #marketing #entrepreneur #sponsor

Follow Your Passion May Be Bad Advice

Listen to Follow Your Passion May Be Bad AdviceA very common thing I see people recommending to a new entrepreneur is FOLLOW YOUR PASSION! That may not always be the best advice. There are other important things to consider. SUBSCRIBE to our channel so that you always receive the latest marketing tips and updates. Visit our blog for more marketing advice https://vickywu.us #marketing #digitalmarketing #entrepreneur

I Need Help With My Facebook Ad

Listen to I Need Help With My Facebook AdThis new client approached us with this problem: "When I look at my stats, not one person has signed up. The boosted post is still running but no one is signing up." Have you ever paid for advertising on Facebook and gotten **crickets**? Here's some suggestions! SUBSCRIBE to our channel so that you never miss the latest marketing updates. More marketing tips at our blog https://vickywu.us/blog #marketing #entrepreneur #facebook #socialmediamarketing

How To Ask For Online Reviews

Listen to How To Ask For Online ReviewsAfraid to ask for online reviews? Never really know how even the happiest customer may rate you a day or a week later ... but we have a simple and effective way to take that worry away. Listen to learn more. We provide online reputation management services which includes online reviews as one of the pieces. Learn more at https://vickywu.us/online-reputation-management Be sure to SUBSCRIBE so that you never miss a video! #onlinereputation #onlinereviews #marketing #entrepreneur

What Is Up With Instagram?!

Listen to What Is Up With Instagram?!What is UP with Instagram? Answering your questions ...this entrepreneur has grown a huge following over the years, but now has horrible impressions and engagement. What's up?! SUBSCRIBE to our channel to get our latest marketing tips! Drop your marketing questions below! Get more advice on our blog https://vickywu.us/blog Join our social media marketing bootcamp https://marketu.gurumarketing.solutions

5 Holiday Marketing Ideas

Listen to 5 Holiday Marketing IdeasHere's 5 solid ideas (plus one bonus social media tip) for marketing your business during the holidays. SUBSCRIBE to our channel for more great marketing tips Or visit our blog for more https://vickywu.us/blog #marketing #holidaymarketing #entrepreneur

Holiday Marketing Using Google My Business

Listen to Holiday Marketing Using Google My BusinessDid you know there are 6 fewer shopping days between Black Friday and Christmas this year? Google My Business has some robust features that are worth your time to check out if you haven't tried using Google to market your business lately. SUBSCRIBE to our channel so that you never miss a marketing tip Visit our blog for more vickywu.us/blog #marketing #holidaymarketing #entrepreneur

Holiday Marketing: Where To Start

Listen to Holiday Marketing: Where To StartDid you know there are 6 fewer shopping days between Black Friday and Christmas this year? The first place to start your holiday marketing is actually a quick review of your business' digital presence SUBSCRIBE to our channel so that you never miss a marketing tip Visit our blog for more https://vickywu.us/blog #marketing #holidaymarketing #entrepreneur

The One Thing Marketing Clients are Always Embarassed to Tell Me

Listen to The One Thing Marketing Clients are Always Embarassed to Tell MeThe ONE THING Marketing Clients are Always Embarassed to Tell Me - and why you don't have to be! Marketing questions? Drop yours below and we will either answer directly or may answer on an upcoming episode. More marketing tips at https://vickywu.us #marketU Social Media Marketing Bootcamp at https://marketu.gurumarketing.solutions #marketing #entrepreneur

Basics of a Digital Marketing Campaign to Increase Your Online Presence

Listen to Basics of a Digital Marketing Campaign to Increase Your Online PresenceOverview of some of the most common strategies for your digital marketing campaign to increase your online presence. We show you the exact strategies we use with clients in #MarketU - learn more at https://marketu.gurumarketing.solutions https://vickywu.us

Employee Or Subcontractor? It's Not Based on Just What You Want

Listen to Employee Or Subcontractor? It's Not Based on Just What You WantEmployee Or Subcontractor? It's Not Based on Just What You Want. You need to be aware of this issue whether you're an employer or a freelancer. Note I'm not a lawyer so you will always want to contact one for legal advice. More marketing tips at https://vickywu.us/blog

Want to be a featured entrepreneur on our podcast? Apply to be our podcast guest.

Want to be a featured entrepreneur on our podcast? Apply to be our podcast guest.