Your Marketing Department Podcast

Google's done it again. So let's talk about the latest Google core update, and how it may impact your search results. I'm going to tell you how to quickly check the impact it may have had on your website traffic; plus some tips that will help you increase: 1. The 'New SEO' Accelerator program where you can learn all of OUR best practices; 2. Update old content 3. Use a competitor gap analysis to update thin content 4. Fix technical SEO errors 5. Recovering from a core update, and best practices https://vickywu.us/free-search-engine-optimization-seo-audit/ #marketing #website #seo #entrepreneurship

Elle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room. Find out more about True Image Group at https://www.facebook.com/trueimagegroup or https://trueimagegroup.com Follow us to receive the latest marketing news, or visit our website at https://vickywu.us/blog Here's some highlights from the interview: 1:40 styling who you are and where you want to be in life 2:15 what got Elle started in this business 3:45 why style needs to also be about your personality and lifestlye 5:40 their six-week course that covers style pain points 6:20 marketing issues when they first started and what questions they asked themselves 7:00 until you have knowledge of what you need to be doing before you can determine the budget 8:30 why businesses need to focus on 9:02 what she wishes someone had told her before becoming an entrepreneur 12:12 how their styling service happens 16:32 her favorite client 18:33 local or virtual services 19:42 how to reach True Image Group 20:28 some of the largest lessons I learned at my last marketing job 21:00 rebranding to no longer be viewed as a small mom and pop shop 22:00 my thought process when considering one of our possible marketing strategies 23:13 becoming official partner of the Dallas Cowboys 24:03 the marketing commitment involved 24:50 considering the philosophy of both organizations before the partnership 26:00 organizational skills and needs 26:49 does the brand need to reflect who the client is, or itself, or a blend of both?

Today we're interviewing entrepreneur Natalia Zacharin, owner of Zacharin Consulting. Natalia is sharing a few tips you need to know for your business accounting. In 2018, after years of working for other firms, Natalia opened her own firm, Zacharin Consulting; a firm dedicated to empowering businesses to understand and interpret the financial health of their business and significantly improve their bottom line. Using a blend of personal service and expertise, Natalia's goal is to bring her experience and knowledge to her clients in a meaningful way. Zacharin Consulting offers strategic bookkeeping, monthly accounting, remote CFO services and financial intelligence programs to help businesses thrive, stay organized, save time, and give them peace of mind. In these uncertain times, Zacharin Consulting strives to stay on top of the latest information regarding the COVID-19 relief programs and is now offering consulting and loan preparation services and is helping businesses to navigate the complex landscape of government assistance. You can reach Natalia at www.zacharinconsulting.com or https://www.facebook.com/zacharinconsulting

Part of our Moving Business from Survive to Thrive series ... this week I'm giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). SUBSCRIBE to our channel & click the notification bell so that you keep updated with our latest marketing news and tips. Access all of our marketing tips at https://vickywu.us/blog RESOURCES discussed during the video: 1-Hour Content Curation course: https://vickywu.us/guru-course/mastering-content-marketing/ Video Planning course: https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ YouTube SEO Guru course: https://vickywu.us/guru-course/youtube-guru-ization/ Sign up for the waitlist for our 5 Days from Create to Sell master course: https://clientportal.vickywu.us/public/form/view/5e99ba9bc2120412c31e86ba Want to be a featured entrepreneur on our podcast? Apply to be our podcast guest at https://clientportal.vickywu.us/public/form/view/5e455df671169e475c2b854d Special thanks to https://soundcloud.com/user-200323373 for our music clip! #marketing #digitalmarketing #entrepreneur

Entrepreneurs: It's Okay to PAUSE Our Moving from Survive to THRIVE series I'm seeing so many posts about all of these things you should be doing with this "free time" you have now that everyone is staying home. I wonder what advice you've seen? Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast. Don't let other people's posts on social media put pressure on you. It's okay to pause. Subscribe so that you can keep updated with the latest marketing news and tips or visit our blog https://vickywu.us/blog for more. #marketing #entrepreneur #coronavirus

As part of our podcast expansion we are interviewing entrepreneurs. Subscribe so that you never miss the latest marketing tips. Katherine Skelly mentors women online to advance their English so they can achieve international success. She graduated with a degree in psychology and neuroscience, then trained as an English foreign language teacher. She has now been teaching for 12 years all over the world. She's been awarded two masters degrees specialising in EFL and studied 5 languages. You can connect with Katherine at https://www.facebook.com/KatherineSkellyEnglish or https://www.katherineskelly.com We have compiled our best marketing tips and advice on our blog at https://vickywu.us/blog #entrepreneur #marketing #entrepreneurship #marketingadvice #marketingstrategy

Don't Cut THIS Business Expense During a Recession! As entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. We've mentioned why marketing expenses should be the last thing to cut (less competition can mean your marketing is even more effective!), but there are some smaller expenses that many not seem quite so important and you feel comfortable cutting away. This shouldn't be one of them - it can quickly and easily cost you a LOT LOT LOT more in the long-term if you don't pay attention! I've written about this before, and had the question come up again recently with a client. https://vickywu.us/just-because-its-online-doesnt-mean-you-can-use-it/ #marketing #entrepreneur #business #socialmediamarketing #digitalmarketing #recession #dontmakethismistake

At all times, one of the best things you can do for your business is set a differentiation strategy and use it in your messaging and branding. This can be an even more successful strategy during a recession. Learn our best tips to get you started. Visit our blog to search for the marketing advice you need https://vickywu.us #entrepreneur #marketing #digitalmarketing #branding

BONUS ideas of fun ways to stay connected with your customers - 4 real-life entrepreneur examples at the end Do you need an idea similar to the ones in the video? Comment below and tell me what you do, and I'll comment back with a specific idea! COVID-19 has resulted in a lot of people needing to work from home - including those entrepreneurs who do not traditionally do so. It can be even harder for these entrepreneurs if they have a small staff - or no staff. Here's some of our best tips on how to be best prepared. Articles mentioned in the video: Crisis Communication Plan: https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ Recession-Proof Your Business: https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ More marketing strategies for entrepreneurs on our blog https://vickywu.us

Working With Influencers - What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? Be sure to SUBSCRIBE to our channel to stay up to date with the latest marketing tips! #marketing #entrepreneur #business

You've probably heard about an "Instagram Shadowban", and there's a lot of people who will let you pay them to fix this for you or teach you how to avoid it. Is it even a real thing? I reached out to contacts at IG, and tested some of my own, and I have the scoop for you... plus FIVE STRATEGIES that you need to be using with Instagram. Drop your questions or comments below. And be sure to SUBSCRIBE so you never miss the latest marketing tips. https://vickywu.us #instagram #shadowban #marketing

We've talked before how the things you've done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a CRM that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of the areas of your business that cannot be automated. What you need to consider, plus my favorite Dubsado. Free trial, plus my link gets you 20% off your first payment https://www.dubsado.com/?c=vickywu (and in full disclosure it gets me a bit of a credit as well - but my primary reason for sharing is because I love their system and you get a discount with my link!) Don't forget to SUBSCRIBE to make sure you always receive our latest marketing updates.

What Exactly IS a Sales Funnel? One of the most common marketing questions we hear is "what is a sales funnel"; or sometimes the question is 'what exactly is a marketing funnel?' There's so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don't know what it is. You know what? You already have a sales funnel. You just may want to automate a few of the pieces, so let's talk about that. SUBSCRIBE to us on YouTube to have access to ALL of our marketing tips: https://www.youtube.com/channel/UC6Z4CtedF3cJtEqN5CnAn-g?sub_confirmation=1 Use promo code PODCAST to access our training How to Set Up a Basic and Highly-Converting Marketing Funnel for only $5 at https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel

One of the questions I see most often UNASKED is if it's ever okay not to want to grow your business ... and it's unasked because it's often met with shaming. I'm here to dispel the myth that the only acceptable answer is no. Yet there are also strategies that can help your business grow without requiring you to work more hours or spend a lot more money. You can request a consultation to learn what might work for you. SUBSCRIBE to our channel so that you never miss the latest marketing tips. Or read more at our blog https://vickywu.us #marketing #entrepreneur #businessgrowth

One of the most common marketing questions we get asked and we hear is "how do I get sponsors for my business?" While it's possible ... if it were easy everyone would be doing it and there would be no need to actually sell a product or service. Here's the basics that we learned in a decade of securing corporate sponsorships. SUBSCRIBE to our channel so that you never miss a marketing update. More marketing tips on our blog at https://vickywu.us/blog #marketing #entrepreneur #sponsor

A very common thing I see people recommending to a new entrepreneur is FOLLOW YOUR PASSION! That may not always be the best advice. There are other important things to consider. SUBSCRIBE to our channel so that you always receive the latest marketing tips and updates. Visit our blog for more marketing advice https://vickywu.us #marketing #digitalmarketing #entrepreneur

This new client approached us with this problem: "When I look at my stats, not one person has signed up. The boosted post is still running but no one is signing up." Have you ever paid for advertising on Facebook and gotten **crickets**? Here's some suggestions! SUBSCRIBE to our channel so that you never miss the latest marketing updates. More marketing tips at our blog https://vickywu.us/blog #marketing #entrepreneur #facebook #socialmediamarketing

Afraid to ask for online reviews? Never really know how even the happiest customer may rate you a day or a week later ... but we have a simple and effective way to take that worry away. Listen to learn more. We provide online reputation management services which includes online reviews as one of the pieces. Learn more at https://vickywu.us/online-reputation-management Be sure to SUBSCRIBE so that you never miss a video! #onlinereputation #onlinereviews #marketing #entrepreneur

What is UP with Instagram? Answering your questions ...this entrepreneur has grown a huge following over the years, but now has horrible impressions and engagement. What's up?! SUBSCRIBE to our channel to get our latest marketing tips! Drop your marketing questions below! Get more advice on our blog https://vickywu.us/blog Join our social media marketing bootcamp https://marketu.gurumarketing.solutions

Here's 5 solid ideas (plus one bonus social media tip) for marketing your business during the holidays. SUBSCRIBE to our channel for more great marketing tips Or visit our blog for more https://vickywu.us/blog #marketing #holidaymarketing #entrepreneur

Did you know there are 6 fewer shopping days between Black Friday and Christmas this year? Google My Business has some robust features that are worth your time to check out if you haven't tried using Google to market your business lately. SUBSCRIBE to our channel so that you never miss a marketing tip Visit our blog for more vickywu.us/blog #marketing #holidaymarketing #entrepreneur

Did you know there are 6 fewer shopping days between Black Friday and Christmas this year? The first place to start your holiday marketing is actually a quick review of your business' digital presence SUBSCRIBE to our channel so that you never miss a marketing tip Visit our blog for more https://vickywu.us/blog #marketing #holidaymarketing #entrepreneur

The ONE THING Marketing Clients are Always Embarassed to Tell Me - and why you don't have to be! Marketing questions? Drop yours below and we will either answer directly or may answer on an upcoming episode. More marketing tips at https://vickywu.us #marketU Social Media Marketing Bootcamp at https://marketu.gurumarketing.solutions #marketing #entrepreneur

Overview of some of the most common strategies for your digital marketing campaign to increase your online presence. We show you the exact strategies we use with clients in #MarketU - learn more at https://marketu.gurumarketing.solutions https://vickywu.us

Employee Or Subcontractor? It's Not Based on Just What You Want. You need to be aware of this issue whether you're an employer or a freelancer. Note I'm not a lawyer so you will always want to contact one for legal advice. More marketing tips at https://vickywu.us/blog

The problem we see most often relates to the Dunning-Kruger effect. Hear why the marketing advice you've received may not have worked. #marketU uses our proprietary 3x3 Marketing Matrix to help you laser-focus your marketing efforts and make them work for your unique business, then combines access to all of our training plus live Q&A calls with our team. Find out how it's different at https://marketu.gurumarketing.solutions

I’m going on a marketing rant today … and I call BS Learn more about our straightforward approach to marketing at https://vickywu.us

The first question I get asked by most new businesses is how much should their marketing budget be. Here's my answer(s). More marketing tips plus a full selection of marketing programs at https://vickywu.us Mentioned in the video: Bluehost http://bit.ly/2VEQgAd

https://vickywu.us/blog

Facebook awareness is at 6% of your page likes, and engagement is below 4%. How can your message be seen? Request to be notified for the next session of our #marketU social media marketing training at https://vickywu.us/marketing-training-with-marketu/ Subscribe to our channel to receive the latest tips, and visit https://vickywu.us/blog for even more marketing tips

Outlining some of the current best practices and efficient ways to use content when marketing on Facebook. Subscribe to our channel to receive the latest tips, and visit https://vickywu.us/blog for even more

Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 3 of a multi-part series. Join our NEW SEO implementation group - visit vickywu.us for details!

Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 2 of a multi-part series. Join our NEW SEO implementation group - visit vickywu.us for details!

Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 1 of a multi-part series. Join our NEW SEO implementation group - visit https://vickywu.us for details!

A question I've been getting a lot recently from clients who are just getting into Facebook Messenger chat bots is whether or not they need to apply for the subscription messaging option. We provide some insight on that topic. More tips available on our blog at https://vickywu.us/blog

I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Rival IQ recently shared their 2018 Social Media Industry Benchmark report, these are a few of the general highlights from across all industries that I found most helpful. Find their report at https://www.rivaliq.com/blog/2018-soc... View more of our marketing tips at https://vickywu.us/blog

How Does Your Local Business Get Found Online? Hint: It May Not Be Traditional SEO. 4 Tips to Get Your Local Business Found on Voice Search. More marketing tips at https://vickywu.us/blog

Part 3 in our series on Using LinkedIn for Marketing Your Brand

Part 4 of our series on marketing your business on LinkedIn discussed some of the unique paid options which can be a great strategy for B2B marketing. Read more ahttps://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-4/ Resources discussed in this video: HubSpot's overview of LinkedIn Sales Navigator: https://blog.hubspot.com/sales/hidden-sales-navigator-features Our Best Times to Post on Social Media eBook: https://vickywu.us/downloads/best-times-to-post/

This episode provides an overview of the best times to post on social media to see the best results and gain the most impressions. Find more at https://vickywu.us/blog