American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices. We provided a series of five videos, for each of the area reps of AHS.
Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn’t require a voiceover. It also needed to be basic enough that the rep’s information, and the company name, wouldn’t be lost, plus it could be easily replicated for multiple reps.
Initially they requested a basic static headshot with contact information and logo, but we wanted to do something that would have better visual interest and be easily identifiable as relating to a home.
In addition to appearing on the lobby televisions, the reps will be able to use these videos on their own social media, including as a Facebook page cover video, if desired.
If you are in the market for an affordable video marketing option, contact us today to discuss your options.
Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.