It’s proven that having your marketing focused and efficient makes it more effective – and more likely to positively impact your bottom line.
When it’s time to perform a quick marketing audit to help you develop your marketing strategies for a new calendar year, here are links to some of our favorite tools:
Marketing Planning Masterclass – we kick these FREE masterclasses off quarterly, so matter whether you’re doing year-end planning to set your marketing strategy for 2021, or are somewhere in the year, this Masterclass is a perfect opportunity to focus your marketing initiatives and get guidance from a master marketing coach.
Google Analytics – recommend that you check page views, number of users, average session duration, average number of sessions per user. Then look at the top pages in site content to see what is most popular.
Google Search Console – pay attention to your average search ranking, total impressions, and total clicks, and make sure you have an overall upward trend. Then check the table to see what keywords you’re website is already ranking for and find gaps.
Facebook Page Insights – visit your business page, and click Insights in the left column. Export your post insights for the year, color code in Excel based upon your content pillars, then check total reach and total engagement to see which topics are getting the most traction.
YouTube Insights – check your channel analytics inside YouTube. Note the total subscribers and total watch hours in the past 12 months, and also lifetime. Check the list of which videos have top views and those with longer average view lengths.
Did you know … YouTube is the second largest search engine after Google, which means that you should be perform SEO on your YouTube videos. We can provide this service as part of our SEO program. You can also request an audit of your YouTube channel – simply use the free SEO audit form below and enter your channel URL instead of a website.
Branding Communication Audit – this is best done by reviewing your top-performing posts from all of the data you have collected above. Check if the posts that are most closely aligned to your brand voice are the ones getting the most engagement and traffic. If not, it may be time to revisit your brand communication strategy.
If you would like to discuss options for developing your brand voice or performing a more in-depth brand communication audit, schedule a meeting at https://vickywu.us/free-consultation
Free SEO Audit – Google has already announced a planned update for 2021. Do you know where your website stands? Request a free SEO Audit by completing the form below and we will provide you actionable insights on items you need to tackle, plus resources to get it done.