Answering entrepreneurs' most burning marketing questions
Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice
Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you.
Without seeing your site (send me the URL and I can update my answer) … there are ways you can easily optimize images without webp (tinypng.com and Smush plugin or similar).
It’s definitely never beneficial to have bloated code from completely unused scripts. Simply removing a plugin, or script in the header, may not be enough – you may also need to clean related entries out of the database.
And having ‘separate pages for Google’ is complete BS … google scans whatever the hell they want to.
After reviewing your site, I see the Google map API and other render blocking scripts. The fonts are loading as render-blocking, and one has a 404. There is so much unnecessary code loading from unused plugins.
You’re using WordPress as your CMS and WooCommerce. I’ve built thousands of sites on these platforms since 2005. The CMS isn’t the issue, your vendor is. And it’s okay if they don’t know something, but they need to be willing to learn.
For example, I see multiple SSL integrations; multiple social media plugins. It’s very likely that your database has become bloated and needs cleaned up. Often this needs to be done manually. The post and options tables; and the actionscheduler tables are big culprits. You can upgrade server specs which can help the system run through bloated database tables quicker, but the root of the problem still needs to be addressed.
Don’t get a new website; get a new vendor.
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