If you have a business, then you know how important social media marketing is. If your business is visible on social media, then you will get more customers because of how much social media is used. But social media marketing isn’t as simple as posting on your business’s Facebook page once a month. Here are three strategies to help you create a positive impression with customers using social media marketing.
Whenever you get a response, whether a comment on your website, or a review on Google, or a tweet, you should respond back. Your business’s image is crafted by what you present to the world, and your responses back to your customers show that you are active on your social media and that you notice when people respond to your business’s posts. It’s not enough to just post regularly—if you want your customers to keep coming back, you need to be active and present, which means you should be responding to whatever they say, even if it’s only a simple thank you.
Social marketing is not the same as social media marketing. Social marketing focuses on social issues, such as protecting the environment and stopping animal cruelty. Social marketing focuses on changing behaviors rather than promoting products, but you can use social media to help promote social marketing. In fact, social media is one of the commonly used social marketing channels. Sharing images and infographics about how your business positively affects the world can have a long-lasting impression on consumers, gaining you more customers.
Focus on Storytelling
When customers follow you on social media, they want to get to know you and your business better—and that doesn’t mean they always want promotional videos. Instead of always trying to promote your product, share the stories of how your business has impacted others. These could be video testimonials, a picture with a description, or multiple pictures of people at an event. Focus on the stories of the individuals who make your business what it is. Customers will connect with your business if you are real and authentic.
Social media marketing can help your business thrive, but you need to know how to use it. Being responsive, utilizing social marketing and focusing on the stories of your customers will help you create a positive image of your business and help you better connect with customers.
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