Marketing to Generation Z

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Who is Generation Z? How will you need to be marketing to Generation Z? This is the group born after the Millennials, and they outnumber millennials by at least 1 million.  While there is no set age or dates of birth, researchers typically use birth years ranging from the mid-1990s to mid-2000s.  That would put the oldest members in the group around age 22 – just graduating from college, perhaps entering the workforce full-time, and your future customers if they aren’t already!  Similarly, some of […]