When Pay Per Click Advertising Goes Wrong

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I’ve been working with a client on search engine optimization for their website, and as part of that, I’m verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They’ve been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month.  Not a small sum for a medium-sized business.  (See what we saved them, below). It’s an amount that, as a business owner […]