Search Engine Optimization – DIY and Done For You Options

Search Engine Optimization that goes beyond traditional SEO, at competitive rates.

We offer both done-for-you SEO packages, and DIY SEO packages for those who are comfortable making technical updates on their own website.

search engine optimization

But first … why SEO is important.

We know for a fact – from direct experience – the positive impact that SEO can have on a business.

We also know – from experience – the negative impact poorly done SEO can have on a business, from the clients who come to us needing help when things have gone wrong either with what they’ve done themselves or with a vendor who was using some black-hat strategies.

SEO = Results

While your results will vary based upon factors such as where you are currently in your optimization strategies, and the overall goals are for your company, here are a few of the results we have quickly helped our SEO achieve:

seo case study 1

Saved client over $27,000 per year by cleaning up negative keywords in their pay-per-click ads.

Increased monthly revenue by $42,000 after 3 months of SEO service AND saved them $2,500 in expenses a month: see case study #1 at 

seo case study 2
seo case study 3

Moved to page 1 of Google results from page 36 of results – all organic results with absolutely no ad spend.

Increased customer calls by 1900% simply by optimizing one video on YouTube.

seo case study 4

Do It Yourself

Done For You

How Our Search Engine Optimization is Different

Our SEO services are provided with a holistic marketing approach, considering that not only do we have the technical background that most SEO provides offer but we also have highly skilled marketers on staff.

The whole point of optimizing your website – and your entire online presence – for search engines isn’t just to get traffic – it’s to get PAYING CUSTOMERS.

This is why we combine our vast expertise with SEO and our vast experience with marketing in general to provide your business with the most effective and up-do-date SEO strategies that are specifically designed to help generate more conversions.

No matter whether you’re choosing the DIY SEO method, or our Done For You SEO services, we use the most effective search engine optimization tools combined with the newest google algorithm updates and solid marketing practices.

Here's our Multi-Stage Approach to SEO

SEO Stage 1 - Detailed SEO Audit

This SEO audit is the same highly detailed version that we do for planning for our SEO clients come on board.  
 
You can’t know what strategies you need to enact until you know where you’re starting from.

SEO Stage 2 - Technical Updates

Making sure the required technical basics are in place; these are outlined in the audit and are critical for making sure that your website can be crawled properly by search engines.  We also make sure there are no bad backlinks that need to be disavowed in Google (it happens!) or penalties that need to be fixed before your website will be properly indexed.

SEO Stage 3 - Initial Calls to Action

Enacting initial, basic CTAs on your site – more traffic doesn’t help if people think they need to keep searching elsewhere because you haven’t told them to do anything else.

SEO Stage 4 - On-Page Optimization

On-page SEO: meta titles and tags and descriptions, keyword optimization, image keywords, etc.  This is where we begin going through and editing existing pages and blog posts.  If you consistently add new blog articles to your website – which we highly recommend – this stage will be revisited regularly as part of your ongoing SEO implementation to update those articles as they are added.

SEO Stage 5 - Full Digital Presence

This is an importantpart which a lot of other providers miss.  This includes optimizing your entire digital presence:  off-site optimization of listings, additional backlink building recommendations.

SEO Stage 6 - Optimizing for User Intent and other New Google Algorithm Updates

This stage is most critical when you consider some of Google’s most recent SEO algorithm updates, which you can read about at the links below – and one of the stages that is NOT provided by most technical-focused SEO agencies.   We optimize for some of these updates during the course of the 4th and 5th stage of our process, and the rest are covered now, which may include further optimizing individual pages and posts.     This stage includes optimizing your website for your buyer’s journey and fine-tuning your posts and pages and your CTAs and keywords to directly correlate to each part of the user journey.

Ready to Start Fixing Your SEO?

Not sure which option is right for you, or where to start?  Begin your process by requesting our FREE SEO Audit.  This comprehensive report will give you an idea of how much of the technical pieces you need to do … which can help you make a more informed decision.

Done For You SEO Packages

Depending upon budget and needs, many of our clients consider SEO packages.

Monthly SEO packages allow several things:

    • You stay in control of your budget (weekly, monthly or other) since you determine how much assistance you need, and how often.  Work never goes beyond what you have chose, so there are no unexpected expenses.
    • For those who want to be learning how to do some of the work themselves, a portion of the package can be used for live one-on-one training.
    • The package is used for us to perform the more technical aspects (those pieces that you will never want to do, or setting up technical pieces so that you can) offline, plus some of the most up-to-date SEO best practices and algorithm changes enacted by Google, to make use of your purchased package.

What About an SEO Plugin?

If you use WordPress, these can be a great option, and we have a couple of favorites.  You’ve probably heard a lot about Yoast – but if you’re not as comfortable with SEO or even with making changes to your site, plus it can require additional plugins to work seamlessly with some other plugins, so it’s not the one we recommend for beginners.

We always suggest Squirrly SEO plugin because it’s super easy to use, and you get regular reports outlining some tasks to do to improve your SEO.  It’s what we use on our site, and our client sites, in addition to other SEO strategies that are off-page.

Plugins can make it easy to do some on-page SEO tasks yourself, but note even if you have been implementing some of this – through Yoast or Squirrly or otherwise – there are probably still many areas of improving your SEO that you are missing out on.  We recommend you request a free SEO audit from above.

And remember, these plugins help you quickly optimize on-page SEO … but you still need to make sure that all of the rest of your online presence is also optimized as part of your ongoing process.

 

Video SEO

One often overlooked area for SEO is videos on YouTube.

In addition to website search engine optimization, we can optimize your YouTube videos for search engines as well.

YouTube is one of the largest search engines available – second only to Google.  Since it’s owned by Google, it also directly impacts search results found on google.com.

Our Done For You SEO Packages can be used for YouTube SEO, either by itself or as part of your overall optimization for your business.

Custom Package Rates for SEO

If you have a large website, a WooCommerce site with multiple products that need SEO, want to combine a site plus ecommerce and video, or any large project, custom package rates are usually the best way to go.

This allows us to customize a package built specifically for your needs, and let you chose how much and how often to pay (weekly, monthly) – and provide a larger discount overall.

Schedule a free SEO consultation using the scheduler below, and we will discuss your unique needs so that we can develop a proposal that will best fit your situation and goals:

Request Your FREE SEO Audit

If you would like to first find out how much work may be involved, we can to start with an in-depth SEO Audit.  Complete the popup on this page or request your website SEO audit here.