When it comes to marketing your company and its services, it is important to find the right balance between cost and the results. The goal of any marketing strategy is to maximize your return of investment so that you can grow your bottom line. Here are three of the most cost-effective marketing strategies to consider employing.
There is no more cost-effective marketing strategy than email marketing. The key to a successful email marketing plan is a good list. By targeting the right people, you can hone in on who is most likely to use your business for their needs. Before you launch a new email campaign, it is important to clearly define your goals so that you have a guiding framework. You also need to make a schedule so that the entire campaign is carried through to fruition. Lastly, you need to put in place how you are going to measure the success of the initiatives.
The importance of email marketing as a strategy is also why I always recommend that you establish and use an email list, even if you are using other digital marketing strategies such as social media.
Blogging is an ideal way to reach a large customer base without breaking the bank. 87% of customers start looking for goods and services online, resulting in the need to identify which company they want to give their business to among the thousands of options. By providing relevant and quality content on your website, people will naturally be drawn to your site and its services. This increased traffic will result in new contacts for your marketing list that you can use for further purposes. By positioning yourself as a leader in the industry through your blogging content, your business will naturally be top of mind when people are looking to spend money.
Some people think blogging takes a lot of time yet we have a simple strategy that we have developed that walks you through developing multiple pieces of content – including blog articles – in one sitting.
A sure-fire way to attract new people to your business is to show them how you can save them money. Offering incentives through the use of coupons or discounts is a guaranteed way to attract new customers and effectively market your business. You can offer incentives to both current and potential customers. Positioning the discount as an exclusive offer will further sweeten the deal. Continue to offer these discounts to loyal customers and you will have clients for life.
Some of the online coupon sites can be a great way to offer discounts to your customers and prospects – just be aware of the nuances of each program and any requirements, plus their payment schedules.
With a little creativity and innovation, you will see that you can market your business without having to bust your budget. Being intentional about investing your marketing dollars in cost-effective strategies will yield the best bang for your buck.
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