How Much Should I Spend on Marketing?

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how much should i spend on marketing

One of the first questions I always get asked by an entrepreneur is, “How much should I spend on marketing?” While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I’ve been working with for almost 30 years, and it is still true today although the strategies available for use have changed over the years. Your marketing budget is not limited to advertising A lot of […]