apply for facebook messenger chat messaging

Do I Need to Apply for Facebook Messenger Subscription Messaging?

Our clients who are just getting into Facebook Messenger chatbots have been somewhat confused by the recent requirement by Facebook to apply to be able to send some types messages. Not all businesses will need to send messages in the one category that this application process covers. Facebook Messenger chat bot marketing can be a[…]

Social Media Engagement Benchmarks

I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Things can change quickly online and keeping on top of trends is important! I always read more than one, since each covers different industries and uses different companies to make their comparisons and extract data. Rival[…]

Optimizing LinkedIn for Marketing Your Brand: Part 4

< Part 3: Customizing and Posting Paid LinkedIn Marketing Options for Sales and Lead Generation In the past articles in our series, we have discussed Basics of setting up your LinkedIn profile Optimizing your “About” summary section on your LinkedIn profile and posting on LinkedIn, searching for connections, and groups This week we are wrapping[…]

Optimizing LinkedIn for Marketing Your Brand: Part 3

< Part 2: Branding Your Summary Section Part 4: Paid LinkedIn Strategies > A reminder WHY we’re visiting LinkedIn for marketing your brand: LinkedIn has the best results for B2B marketing out of all of the social media platforms LinkedIn tends to have active members that are among the most affluent out of all of[…]

Optimizing LinkedIn for Marketing Your Brand: Part 2

In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. We are diving a bit deeper into the Summary / About section[…]

retail marketing

The Importance of Marketing to Your Customers Where They Are

With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by[…]

emerging marketing strategies

Do I Really Need (Fill in the Blank) for my Business Marketing?

I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru[…]