Using a Microinfluencer: Where Do Businesses Go Wrong?

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microinfluencer marketing

Influencers – What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? In the past several of years, influencers have exploded across almost all industries, although we have seen the trend leveling off over the past year. Where entrepreners and smaller businesses are finding a good fit is with microinfluencers. These are usually either more geographically located such as in your town, or they have […]

Keeping in Contact with Your Customers: The Best CRM

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best marketing CRM

We’ve talked before how the things you’ve done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a Customer Relationship Management (CRM) platform that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of […]

What Exactly IS a Sales Funnel or Marketing Funnel?

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marketing sales funnel

One of the most common marketing questions we hear is “what is a sales funnel“; or sometimes the question is ‘what exactly is a marketing funnel?’  There’s so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don’t know what it is. You know what? You already have a sales funnel.  You just may want to automate a few of the pieces, so let’s talk about that. Entrepreneurs have had sales funnels […]

Is it EVER okay to NOT want to GROW you business?

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grow your business

Is it ever okay to say you don’t want to grow your business? It’s often an unasked question because of all of the SHAMING. There is so much indirect and direct shaming of entrepreneurs who aren’t working nights and weekends. And I’m here to END that. HUSTLE and being willing to work harder than someone with a regular “job” are required when you own and run your own business. But sometimes I get so tired of the entrepreneurs I see who are celebrating the fact […]

I Need Help With My Facebook Ad!

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Facebook ad

This new client had followed us on social media and came to us with this question about her Facebook Ad: “When I look at my stats, not one person has signed up! The boosted post is still running but no one is signing up.” Have you ever paid for advertising on Facebook and gotten **crickets**? She goes on … “I tried using just the invitation I had made, but it didn’t get any sign ups, so I thought I would use a cute picture for […]

Customer Acquisition Using Simple Advertising and Marketing Strategies

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marketing strategy

If you ask any business leader what the most important thing for them is, you are likely to hear two words: customer acquisition. There is no doubt, without customers, there is no business. This is why some of the most established companies in the world invest so much time and effort in capturing customers. However, pouring millions of dollars into this type of effort might not be the most feasible for a small business. Therefore, the following list includes some of the best strategies to […]

How to Ask for Online Reviews

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ask for online reviews

Have you ever wanted to collect some online reviews, but you’ve been afraid that even though it seemed the customer had a good experience you just never know what they’re going to say? I’ve got a tip for you on how to make asking for online reviews work great to properly showcase your business. We all always hope that we provide great customer service, and that our customers are happy with whatever product or service they receive. We also know, in reality, there’s going to […]

What is Up – Problems with Instagram??

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problems with instagram

Today I’m answering an entrepreneur’s question who is having problems with Instagram. She says: I’m having problems with Instagram! I grew my Instagram following myself to around 87,000 followers, but I’m about to give up! What is UP with Instagram?! The strategies I used to grow my Instagram, following people in my niche and being active, and it seems like this year, and even this Fall, Instagram blocks me almost every other time I’m on and I’ll be blocked for a week at at time. […]