I Need Help With My Facebook Ad!
Jan14
This new client had followed us on social media and came to us with this question about her Facebook Ad: “When I look at my stats, not one person has signed up! The boosted post is still running but no one is signing up.”Have you ever paid for advertising on Facebook and gotten **crickets**? She goes on … “I tried using just the invitation I had made, but it didn’t get any sign ups, so
Customer Acquisition Using Simple Advertising and Marketing Strategies
Jan08
If you ask any business leader what the most important thing for them is, you are likely to hear two words: customer acquisition. There is no doubt, without customers, there is no business. This is why some of the most established companies in the world invest so much time and effort in capturing customers. However, pouring millions of dollars into this type of effort might not be the most feasible for a small business. Therefore,
How to Ask for Online Reviews
Dec18
Have you ever wanted to collect some online reviews, but you’ve been afraid that even though it seemed the customer had a good experience you just never know what they’re going to say? I’ve got a tip for you on how to make asking for online reviews work great to properly showcase your business. We all always hope that we provide great customer service, and that our customers are happy with whatever product or service
What is Up – Problems with Instagram??
Dec12
Today I’m answering an entrepreneur’s question who is having problems with Instagram. She says: I’m having problems with Instagram! I grew my Instagram following myself to around 87,000 followers, but I’m about to give up! What is UP with Instagram?! The strategies I used to grow my Instagram, following people in my niche and being active, and it seems like this year, and even this Fall, Instagram blocks me almost every other time I’m on
[FLASH] Google SEO Algorithm Updates November 2019
Nov18
Marketing FLASH briefing – there was a BIG impact this week around SEO … I’ll tell you what it is and if you need to worry. Around November 8th, Google pushed out an algorithm update that has hit people with the biggest impact since the 2012 Penguin update (remember how that one impacted your site?); and is said to be the biggest update to how sites are ranked since the RankBrain update in 2015. I
5 Holiday Marketing Ideas
Nov15
As we all know, the time between Black Friday and Christmas are the biggest shopping days of the year for almost all businesses. We’ve done a few podcasts of ways to prepare your business for upcoming holiday marketing (you can watch those episodes below); and today I’m giving you 5 steps for your holiday marketing plus a bonus specifically for social media. Step 1 Keep Your Promotions Simple Most important is to keep things simple
Develop Your Marketing Plan for Business Growth in 2020
Nov14
When’s the best time to plan for 2020? Now! We’re helping clients gear up for a growth-oriented 2020! And we have three options developed with you in mind. Do It Yourself Video Training: Planning Your 2020 Digital Marketing (FREE) If you’re already solidly comfortable with using social media, and you already have an overall marketing strategy and direction but just need to know a super-efficient way to put it all together.You will have access to
One Thing Clients are Always Embarrassed to Admit – Marketing Technology
Nov04
There’s always something that embarrasses a lot of my clients to admit … and it’s always the same thing. I want to tell you why you don’t need to be embarrassed about it! Technology is confusing. I’ve always said you shouldn’t have to work hard to make your technology work – your technology should be working for you. If it’s not, you have a problem that we can easily fix. Automating a lot of pieces
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