Can we still trust online reviews? I have, unfortunately, had more than one client come to me about the need to respond to a fake negative online reviews. It seems this is becoming more and more prevalent. And the potential impact is HUGE. All research shows that people trust the online reviews about your business,[…]
Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. Yet even though video content is being used everywhere as a marketing tool, pushing all the right[…]
Video marketing content is king, and there’s a good reason: we just love watching videos. That’s what makes video content such a killer when it comes to education, training, or marketing. But do you know why we’re all such suckers for good video content? The truth is that our brains just can’t get enough of[…]
American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices. We provided a series of five videos, for each of the area reps of AHS. Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn’t[…]
Videos are KEY pieces of marketing strategy today. Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn’t have to be hard work. We have tips on how to develop a whole selection[…]
Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don’t let the fact that they’re based on technology scare you away – once a bot is set up, it can often run itself seamlessly. One[…]
Have you seen other businesses do these things on Facebook and wonder how you can too? We can help! We are experts at emerging digital marketing strategies including some of the newest features and integrations available on Facebook. Here are just a few ideas and examples: Add a popup Messenger chat bot to your website[…]
I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn’t have a great look), and at the same time lower their[…]
Build a New Website in an Hour April 18, 2018, 1pm Central Seating is VERY limited so that we can provide personal service. If you’re like me, you’ve sat through quite a few online webinars and trainings. And if you’re like me, quite a few of them ended up not being worth your time. You end up[…]
One of my friends/clients called me today, and has a potentially BIG problem. Perfect example of why every business needs a crisis communication strategy. I don’t want to call attention to the exact business and blog,and maybe cause the situation to blow up or call attention to the person they have hacking/blackhatting their business (believe[…]
Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. Read on to learn more about two helpful tips[…]
Looking for some interesting ideas for social media posts and promotions you can share in February? We have a list of ideas for you: Continue to prepare for first quarter Start thinking about your events for upcoming bigger celebrations including Valentine’s Day, and start thinking of ideas for tying marketing to those holidays a bit[…]