With 7 Mini Marketing Case Studies One of the most common marketing strategies we always encourage our clients to undertake is making sure that they market to their customers and prospects where they already are. This is actually the very basis of “guerilla marketing” (not to be confused with gorilla marketing), a term coined by[…]
I get SO many questions about marketing a business that are along the lines of: “I am working with a marketing coach and she said I must start using Pinterest for my business. I’ve never even been on Pinterest, do I really have to be using it?” “I am working with a social media guru[…]
When you’re working with a designer, whether it’s graphic design, website design, design for a mobile app, or almost anything else, there are some communication shortcuts that can speed up the design process. What tends to happen is that there is a lot of back and forth, you give input, the designer makes changes, you[…]
If you keep up with the latest news in SEO (like we must do!), you may have seen that Google once again updated their SEO algorithm. Staying on top of trends is important. Even better is when we are in FRONT of the trends … and having researched this latest update, I’m proud to say[…]
One of the common requests we hear from businesses is “I want a mobile app.” There are some good benefits of your business having a mobile app. And yes we can help you create a mobile app – anything from basic to complex depending upon your budget and the functionality that you need. However, there[…]
If you were awake at all on March 13, you’re aware that Facebook and it’s conglomerate of companies – Messenger, Instagram and WhatsApp – were offline globally for a total of 24 hours. Not everyone experienced outage, at least not all at the same time. But during that day, posting and commenting on your personal[…]
I’ve used multiple Customer Relationship Management (CRM) platforms over the years, both for clients and for my own businesses, and for my small business needs, I’ve found that Dubsado is giving me exactly what I need – lots of features and a great price. A CRM is much more than just a contact list, so[…]
Sometimes my advice sounds controversial to clients. They’ve read things online, or had friends giving them advice, or even other people in the marketing field, and at first glance my advice may seem to contradict some of that. This is one of those times. Any small business owner or entrepreneur who has a website has[…]
Quickly – and expertly – plan, produce, and post 12 or more marketing videos for your business by completing the activities in this 8-week course. This course was developed through the years of having my own cable television talk show, producing and editing videos, working with clients on their television shows, working with clients on[…]
One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might[…]
Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. adults who say they[…]