Color of the Year 2021

It used to be that only Pantone released a “color of the year”. Now a few other major color players do, as well. But what do they mean? I’m curious – are you seeing any of these colors lately? I remember when I worked in marketing for retail (I did marketing for malls), I could walk through a mall at the start of any fashion season and tell you exactly what economic outlook was expected for that industry. Dark, drab colors meant that they were […]

The Rising Tide Society’s Business Processes and Planning Ultimate Guide

I’m excited to have been featured to share some of my knowledge in The Rising Tide Society’s newest guide for 2021. You can download a copy from their website – and I highly recommend that you do because it’s packed full of great information for your business. Their new guide shares: The importance of tracking and automating your business processes and planning – and how you can build positive customer experience with that data The key elements and stats to evaluate for a successful DIY […]

personal branding

Personal Branding: Perfect for Entrepreneurs and Job Seekers

Let’s discuss some personal branding tips. This is great information for a lot of people who have been furloughed recently in 2020 due to the Covid pandemic or otherwise. It’s also really great information for anybody who’s already an entrepreneur, or anyone who’s either getting ready to start looking for a new job or start their own business. These strategies are things I try to revisit regularly for myself and my clients and perform a quick “audit”. I’m also going to share a few tips […]

Entrepreneur Interview: Shauna Leigh Leigh Van Mourik with Shauna Leigh Artistry

Shauna Leigh Van Mourik with Shauna Leigh Artistry – refining your message to create copy that converts. Shauna will be sharing some tips that have helped her in business and can help you refine your message. LinkedIn: https://www.linkedin.com/in/shauna-van-mourik-56a90786/ Website: https://www.shaunaleighartistry.com Instagram: @shaunaleigh.artistry Have you seen? Our MarketU hands-on marketing training courses have moved! 30 years of marketing experience distilled down into easy-to-follow step-by-step training videos that teach you how to do it and how to put it all together. Find out more information at https://vickywu.us/marketu-social-media-marketing-bootcamp/ […]

new social media platforms

New Social Media Platforms: Which Platform Should Your Business Be On? MeWe, Ello, Telegram, Parler?

Whenever new social platforms are introduced, I’m an early adopter. I sign up to evaluate them for clients – as to whether or not they’ll be helpful for a business, if not now, perhaps later.  Because I’ve been an early adopter, I’ve seen how they’ve started. I’ve also seen how they’ve evolved over time. And I see how they’re used now. And along the way the best practices that I’ve seen and developed are what I bring into my work These existing platforms like Facebook, […]

Marketing Myth: More Website Traffic Always Equals More Money

⭕ A Marketing Mythbuster – find out why this myth is FALSE! Do you believe more website traffic always equals more sales? I wish that was the case! If you think traffic is king, I’m here to tell you that CONVERSIONS are queen! There’s a distinct difference between traffic to your website and converting that traffic into a customer. That conversion is the piece that makes you money. Unless you have a website that the whole purpose of it is to make money off running […]

Entrepreneur Interview: Khara Marie, Career Clarity and Confidence Coach

Khara Marie is a Career Clarity and Confidence Coach. Khara empowers women to find clarity in their career path and transition to experiencing more passion in their job choice so that they can love what they do or embrace a change. Khara will share the 3 pillars of going from day-job to DREAM job which include 1) Finding your VOICE, 2) Getting clear on your VISION and 3) Raising your VIBRATION so you can wake up feeling inspired each and every day. Get in touch […]

marketing coach

When Should You Choose a Marketing Coach versus a Virtual Assistant?

When it comes to a CMO/Marketing Coach or a Virtual Assistant, you may need both, and sometimes at the same time. I’m sharing the biggest differences between the two, and the exact questions that you need to be answering for yourself to understand which will work best for you, with where you are in your business right now. Why You Need a Marketing Coach The biggest difference can boil down to the fact that a Chief Marketing Officer, Marketing Strategist, or Marketing Coach, helps you […]

How to Quickly Check the Impact of Your SEO Efforts in 5 Minutes or Less

Let’s walk through how you can quickly and easily check the overall results of your search engine optimization activities in five minutes or less. This quick method is perfect for those times when you need to go in and do a quick check, but you don’t have tons of time to really dive into all of the reports that you can run and the different software you can use to see if your efforts are indeed getting results. This quick and easy method gives you […]

marketing obstacles your business faces

Marketing Obstacles Your Business Faces on the Road to Success

The road to success for your business is full of obstacles. Some of those obstacles are specific to your business’s marketing, which is unfortunate since marketing plays such a key role in how successful a business becomes. There are some marketing obstacles you should be aware of so that you can make a plan to address them. Keeping Up With Innovation Innovation is one of the hallmarks of technology and the digital world. People are always trying to find ways to make something better or […]