Podcast: Finding Your Niche – How and Why You Might be Getting it Wrong

Balancing passion with practicality in marketing can feel like a tug-of-war. This episode addresses the ever-persistent dilemma: should you niche down or keep a broader audience? You’ll discover why niching is rarely what you might have heard that it is and how to redefine your approach for maximum impact. Learn to navigate the myths, leverage secondary audiences, and avoid cookie-cutter strategies while scaling your business. Perfect for entrepreneurs aiming to maintain flexibility while targeting the right clients.

Learn more at the full article https://vickywu.us/to-niche-or-not-to-niche-marketing-qa/

#MarketingStrategy #SmallBusinessTips #AudienceGrowth #Entrepreneurship #TargetMarket

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Special thanks to my son Trevor for creating our theme music.