Entrepreneur Question: I don’t have everything ready yet for my marketing, how do I know when to start? My family has a new vacation property that I need to start marketing but we don’t have all of the professional photos that I want done yet, and we aren’t completely done with some interior redesigns etc. […]
Here’s common questions I see: ❓My products aren’t selling, what am I doing wrong? ❓How do I decide what products to sell? ❓What is everyone else carrying that actually sells? 📌 Why It’s Critical: Selecting the right products is essential to draw in customers and make sales! Offering items that appeal to your ideal customer […]
Your Messaging Must Evolve as Your Industry Becomes More Saturated As competition rises and markets saturate, small business owners, especially in B2C and B2P spaces, face a significant challenge: How do you continue to capture attention when your customers are overwhelmed with options? More importantly, how do you differentiate yourself when every business is making […]
How to Make Your Posts Stand Out Whether you’re using Facebook, Instagram, or TikTok, a few simple tweaks can go a long way in boosting visibility and engagement for your booth. Here are some ideas to help you create standout content: First, always share the store’s location, address, and hours in your description, and encourage […]
Why It’s Critical: A well-organized and visually appealing booth draws customers in and encourages them to browse and buy. First impressions matter, and an eye-catching display helps make a strong one. Keep in mind that your display will likely always be a work in progress. Even after you find the sweet spot that really seems […]
Why It’s Critical: • A simple signup form allows you to collect customer emails even when you’re not at your booth. While you can use a paper form in your booth, I know a digital form works better since it is easier for the shopper, and therefore more likely they’ll do it; and usually easier […]
Believe it or not, email marketing is still one of the best ways to stay connected with customers and prospects! I’ll be sharing tips on how to collect email addresses in the next couple of posts, but first it’s important to set up your email system so that you have a way to make the […]
Related to my earlier post about how to make a booth more appealing with the three-second rule, let’s explore a related concept. In addition to the three-second rule, where customers make a judgment about your booth in just a few seconds, you also want to consider how our brain fills in all of the gaps […]
Get solid marketing strategies, designed for entrepreneurs on the track to 7-figures and beyond, right in your inbox.
