Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
Social media platforms have become the go-to place for businesses to connect with their customers, and Instagram is no exception. With over a billion active users, Instagram offers a vast pool of potential customers, especially among younger demographics. But how can you effectively reach this younger audience? Here are five proven strategies to help you […]
You’ve likely heard the saying “content is king.” But, creating and publishing content haphazardly won’t get you the results you desire. To truly engage your audience and drive conversions, you need a well-planned content calendar. It’s not so much about having everything down to a specific timing though … so here’s some tips to guide […]
The success of your business is often tied to your online visibility. As an entrepreneur, you’re likely aware of the importance of search engine optimization (SEO) in driving traffic to your website. But have you ever wondered how you can leverage advanced SEO strategies to fuel your business growth? Keep in mind, Google currently has […]
In the digital age, your website is often the first point of contact between your business and potential customers. It’s your digital storefront, your online business card, and your 24/7 salesperson. But is your website truly optimized for both user experience and SEO? If not, you could be missing out on valuable opportunities to attract, […]
In the bustling marketplace of today’s digital age, standing out from the crowd is more crucial than ever. For entrepreneurs, the key to this differentiation lies in the power of branding. A strong, resonant brand can be your most potent weapon, helping you connect with your audience on a deeper level, foster loyalty, and ultimately […]
In the world of entrepreneurship, mindset is everything. It’s the driving force behind every decision, every risk, and every success. When it comes to scaling your business, a simple shift in mindset can make all the difference. This is about embracing the growth mindset, a concept that can propel your business to new heights. The […]
Entrepreneur Question: I’ve just started my own business and I’m wondering, what’s the best way to build an email list from scratch, especially if I don’t have a website yet? John Expert Answer: Building an email list from scratch can seem daunting, but it’s absolutely doable and a critical part of any successful marketing strategy. […]
As a business owner, you’re no stranger to the challenges of juggling multiple tasks. Your “to-do” list is never-ending (seriously, I get it, mine grows every day – and I will share some tips how I handle it in an upcoming blog), and it often feels like there aren’t enough hours in the day. One […]
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