Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
While TikTok may be a social media platform, I’m going to explain why it works more like paid (PPC) advertising in the fact that when you stop doing it, you also stop getting results. And why you need to also start thinking about it the same way. TikTok is a social media platform that requires […]
This could happen to anyone, and for entrepreneurs this may lock you out of your business profiles and advertising capabilities – which is an even bigger issue: in some cases, the bad guys will now be able to run ads for their pages using YOUR payment method, potentially racking up tens of thousands of dollars […]
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]
When it comes to lead generation, there are a variety of strategies that businesses can use. Each strategy has its own benefits and drawbacks. It is important to choose the right strategy for your business based on your platform. Here are five of our favorite types of lead generation strategies: Paid Advertising Paid advertising is […]
There’s no doubt that conversions are critical to any online business. Turning a visitor into a customer is what puts money in the bank (and, after all, that’s why you’re in business). But increasing your final conversion rate can be a challenging task, especially if you have a lengthy sales cycle. In this article, we’ll […]
You may be saying to yourself “I’ve already created my client avatar” … and I’m here to tell you that you probably did it the old way and you’re missing the mark. Instead of helping, it’s actually holding you back from achieving long-term results that you otherwise could. There’s a better way to craft your […]
INTERESTING Google update. Possible game changer for your business. As I’m sitting here researching their new SEO strategies related to more natural search for images and translations and maps; and checking the impact of their latest big update on all clients’ traffic, I realized something huge. When performing a search in Google Chrome … there […]
Determining the price for your product or service is one of the important strategies to consider in your marketing because it has a direct impact on your success, and pricing is part of the 5 Ps of marketing that you may not consider as often as you should. It’s essential to find the right pricing […]
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