Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
The world of marketing is constantly evolving and adjusting to new trends and technologies. One such trend that is rapidly gaining popularity is gamification. Including gamification strategies in your marketing campaign isn’t right for every business. Like every single marketing strategy you choose, gamifying your marketing will take time to implement and strategic focus. For […]
Marketing is a process by which products and services are introduced to the market. It involves creating awareness and interest in these products and services, and ultimately getting people to buy them. There are many factors that go into marketing a product or service, and these are collectively known as the Four Ps of marketing, […]
We’ve come across another “lost my business” horror story, this time from EBay. Whenever you’re running a business on a third-party platform that you don’t control (this does not include hosting that you pay for), you risk this or something similarly restrictive. I’ve talked before on my podcast about the entrepreneur who lost her entire […]
When it comes to social media marketing, entrepreneurs can often fall into a number of different traps. By avoiding these common pitfalls, business owners can ensure that they get the most out of their social media marketing campaigns. One of the biggest problems is when business owners try to micromanage the process, which can lead […]
Most businesses these days recognize the importance of social media marketing. After all, with so many people using social media platforms like Facebook, Twitter, LinkedIn, and newer ones like TikTok, it’s a great way to reach a large number of potential customers. But what many business owners don’t realize is that social media marketing can […]
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]
A successful lead generation campaign is one that can produce results and is a critical piece of your inbound marketing strategies. However, not all campaigns are created equal. Some campaigns will produce better results than others. Factors Affecting Lead Generation Campaign Results There are a number of different factors that can affect the results of […]
The big question we always hear from business owners is what the price of a website will be. And our answer is … it depends. I know that’s not what you maybe wanted to hear – but there are reasons that it depends, and here we’re laying them out for you so that you can […]
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