Behind the Scenes: Our Creative Process on How To Create a Logo

There are a lot of considerations that go into the process of developing a logo for clients.

Clients often wonder how to create a logo. We don’t just quickly take a random icon we find online and slap some text on it.  Each pieces goes through a brainstorming, research, creative and development process to insure the logo is a good representation of the business and can be used in a variety of media.

Colors, fonts, shapes, are all given careful consideration.  Of course the most important piece is interviewing the business owner to make sure we understand their business and their marketing goals.

Here’s a high-level overview of our creative process for logo development as we walk through designing a new logo for a new company:

What part of the process were you unaware of?  What questions do you have?  Share in the discussion section below.