How Do I Know When I’m Ready to Start Marketing? | Marketing Q&A

Short answer: Start now. Use what you already have. Share it online in places you already use.

One of the most common misconceptions in marketing is the idea that everything needs to be “perfect” before you launch.

But here’s the truth: waiting for perfection will keep you from starting altogether. Even the biggest and most recognized brands never stop refining and improving their marketing efforts—they evolve along with their audience’s needs and the competitive landscape. As Salvador Dali wisely put it, “Have no fear of perfection; you’ll never reach it.”

Much like how software companies release an early version, gather feedback, and refine over time, you’ll want to approach your marketing with a “minimum viable” mindset. Here’s how to do that effectively:

1. Launch with What You Have

Start with the essential assets you already have at your fingertips. Whether it’s a few solid photos that you’ve taken with your smart phone, a basic description, or some personal insights into what makes your property (or business) unique, these are all you need to take the first step. 

Incremental updates will allow you to adjust based on real-time feedback, saving you time and resources you might have spent chasing “perfect” at the start.

2. Embrace “Progressive Enhancement” in Marketing

Begin with your core value points: what’s already completed or available that will appeal to your audience? 

If you’re marketing a vacation property, this might be a few charming interior photos or details about the location. For other businesses, it might mean starting with a product description, a basic photo, and a few highlights of the benefits. 

As new assets like professional photos or redesigned spaces become available, layer them in—your audience will appreciate the improvements and the transparency along the way.

3. Build Anticipation Through Updates

Creating a sense of “in-progress” excitement can work in your favor. Whether it’s a vacation property or another business, offering regular updates not only builds interest but also helps your audience feel more invested in your journey. 

For example, consider sharing “coming soon” sneak peeks on social media or email, letting followers know about improvements and the final touches being made.

4. Engage with Your Audience Where They Are

Use the platforms you’re already active on—whether it’s social media, a blog, or email—to reach your audience and start building interest. Post updates, ask questions, and engage your followers by sharing the progress and unique aspects they’ll love. This keeps your business top of mind and generates early interest, even if the product or property isn’t entirely “finished.”

5. Start Collecting Insights Early

By putting your property or product out there in its early stages, you also open up opportunities to gather feedback from real customers or guests. This insight can be invaluable in guiding your improvements, allowing you to make changes based on actual audience preferences rather than assumptions.

6. Remember, Marketing is an Ongoing Process

Marketing isn’t a “set it and forget it” scenario—it’s something that evolves. Every post, photo, and update can be part of a larger journey that will continue to enhance your property or brand in your audience’s eyes. 

As new assets come in, such as updated interiors or finalized product features, continue sharing these to keep the interest fresh.

Quick Tips to Help You Get Started

• Prioritize Core Features: Highlight the best aspects you currently have.
• Use Social Media for Sneak Peeks: Share updates and behind-the-scenes glimpses.
• Start with the Minimum Viable Marketing: Aim to create momentum now, adjusting and improving as you go.

Starting early not only gets your name out there sooner but also sets a foundation for continuous improvement. Embrace the idea that marketing, like your business, is about progression—not perfection.

Vicky