Podcast: Setting Your Pricing When You’re Competing With Corporate Giants

In this episode, we tackle a crucial question from an entrepreneur launching a fitness studio: How to structure pricing for sustainability and profitability. (And I apologize – this one is a bit tinny … I recorded while traveling and editing can only do so much!)

We explore strategic pricing as a key marketing tool, discuss leveraging group sessions versus one-on-one personal training, and highlight the importance of value-added services. This session offers valuable insights for all entrepreneurs on creating a pricing model that reflects the unique value of their business. Tune in for expert guidance on setting a pricing strategy that fosters growth and attracts your target audience.

00:00 Introduction to Pricing Strategy
00:24 Understanding the Fitness Studio Market
00:50 Alex’s Journey and Challenges
02:05 Strategic Pricing Insights
03:30 Implementing Group Sessions
04:56 Value-Added Services
06:30 Maintaining Exclusivity and Profitability

#MarketingStrategy
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Special thanks to my son Trevor for creating our theme music.