Podcast: Why Twitter’s Rebranding to X Isn’t Quite Working—and What Entrepreneurs Can Learn

Twitter’s rebranding to “X” aimed to revolutionize social media but instead has highlighted major pitfalls in brand evolution. In this episode, learn why the move diluted years of brand equity and how mismatched user expectations and unclear branding leave businesses vulnerable. Perfect for entrepreneurs eager to avoid similar marketing missteps and master strategic branding that resonates.

Learn more at the full article https://vickywu.us/why-twitters-rebranding-to-x-isnt-quite-working-and-what-entrepreneurs-can-learn/

#BrandStrategy #EntrepreneurLessons #MarketingFails #SocialMediaMarketing #Rebranding

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Special thanks to my son Trevor for creating our theme music.

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Pivot to Success:

Transforming Marketing Missteps into Milestones