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The end look of a redesign takes into account many factors – what our client wants their website to look like (because in the end they need to be happy), current best practices so that it functions and converts as well as possible, cohesion with their brand design and voice, and other considerations such as adding function of ecommerce capability or other possibilities.
Preston has taken a business that his parents started, and re-opened it in DFW after the family moved from the West Coast. He has a new philosophy that is all his, and to go with it, he needed a brand new website – from scratch – that would both reflect his personal training philosophy plus provide some back-end client and community functionality, including client booking and subscriptions, forums, learning modules and more.
The end look of a redesign takes into account many factors – what our client wants their website to look like (because in the end they need to be happy), current best practices so that it functions and converts as well as possible, cohesion with their brand design and voice, and other considerations such as adding function of ecommerce capability or other possibilities.
Joanie and Chris are a husband and wife real estate team that was using their broker-provided website. While it wasn’t poorly designed and included basic functionality, their ability to customize, personalize, and have full control over the contents was severely limited – which is common. We moved them to a self-hosted solution, complete with IDX property search feed, that had the appearance and functionality that they desired, with an updated and upscale design – plus plenty of room for future updates and growth.
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Upon doing a review of OurDivorce’s website as part of an overall marketing plan and strategy, I made initial recommendations (to help give you insight to my holistic approach):
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Semper Fi Home Inspections wanted to update and give a more modern look to their website, plus add features such as easy booking online, enhancing their blog, and automatic posting of blog to both their social media and feeding to their email distribution list.
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Midco Electric needed an update to their website, with the option to add e-commerce back into the website in the near future as a second setup step. They wanted a website that would feature the culture of their company, be easy for even their non-technical staff to update, plus provide opportunity for future expansion when they’re ready to add e-commerce.
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Judge Fite Insurance needed a more modern web presence plus additional functionality.
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MicroType had built out their basic website, but needed a slight bit of redesign to match their visual branding and visual appeal.
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Spirit N More prints custom apparel for schools, teams and businesses, primarily in the DFW area. All ordering was being done manually through their Facebook page plus in person, and they needed a full-blown eCommerce website capable of capturing orders from anywhere in the US; plus a redesign to match their new logo and color scheme.
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This one was a landing page redesign. Lynn had a long landing page for her biggest program which was looking rather dated and not using some of the latest best practices for conversions. The page, and all of the additional pages connected to the funnel, such as upsells and cross-sells, were updated.
LANDING PAGE, BEFORE
LANDING PAGE, AFTER
The website had been done by the entrepreneur herself, who was not a web designer, and didn’t reflect her very colorful personality (which matches how she offers counseling) plus offered only limited functionality. She was focused on having the deep purple and jewel colors on a black background, personally selected each image to use and was thrilled with the results.
We also updated her “one sheet” to coordinate closer to the updated website design.
Note Suzanne enjoys working on her website, and the design has likely changed several times since our upgrade. Part of how we are different is that we set things up so that the entrepreneur does have full control over future changes and updates, and provide video training on how to make some of those updates themselves … it’s never beneficial to be chained to a company that has to make even the smallest updates for you.
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The biggest expense for this group of websites is the domain name annual fee, which can vary but for most of these is around $20/year.
While this is never the first option we recommend, it can be a good beginning choice to get an initial online presence for businesses who otherwise have no website budget available.
Since we ALWAYS recommend that every business have a website that they maintain full control over, this can also be a great DIY option until you have the budget to pay for a well-optimized, professional website, and hopefully these screenshots will help inspire you if that’s your current journey.
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