Description

Finally, the No-Nonsense Pricing Playbook for Entrepreneurs Who Want to Stop Leaving Money on the Table!

As an entrepreneur, your pricing strategy is quite literally the line between profitability and pipeline problems. Get it wrong, and you’ll struggle with low margins, devalued offerings, and growth stagnation. Get it right, however, and you’ll maximize revenue, attract your ideal customers, and position yourself as a premium market leader.

The problem? Most pricing advice is full of fluff or recites generalized tactics that ignore the complexities of your business.

You need a comprehensive, customized pricing roadmap tailored to your unique goals, target customers, cost dynamics, and competitive landscape.

Which is why you need this Workbook!  .

Pivot to Profit: Transforming Pricing Strategies into Profit Maximizers isn’t just another ebook full of theoretical fluff or one-size-fits-all pricing formulas. It’s an actionable workbook and example-rich guide from Vicky Wu, a 30-year marketing leadership veteran who has perfected pricing strategies for Fortune 500 companies and entrepreneurs alike.

Through practical frameworks and real-world studies, you’ll learn how to:

• Identify the most lucrative pricing model(s) for your product and market position
• Implement pricing techniques that capitalize on consumer psychological triggers
• Factor in costs, value-adds, competitive intelligence, and buyer behavior analytics
• Develop pricing permutations tailored to market demands and customer segments
• Optimize your pricing in perpetuity through data-driven analysis and AI automation

No more set-it-and-forget-it pricing. No more guesswork that cannibalizes your potential profits.

Whether your goal is aggressive expansion, maximum profit margins, or anywhere in between—this guide will equip you with a pricing strategy that brings that vision to life.

Don’t let pricing be what holds your business back. Download now to start commanding the right rates.