2024 Strategic Edge

A marketing plan helps entrepreneurs set clear, actionable goals for their business. According to HubSpot, this type of planning can lead to a 376% increase in the likelihood of success.

And I don’t believe in creating plans that doesn’t get used – or can’t get used because it’s just too clunky.

This is why we help entrepreneurs develop actionable marketing plans – resulting in a strategy that they will actually be able to implement.

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While the numbers don’t lie (and we will get to some more specifics about that in a minute), the real value of a well-executed marketing plan extends far beyond spreadsheets and KPIs.

As an entrepreneur, you’re not just juggling tasks; you’re also managing a constant stream of thoughts, ideas, and worries. 

Believe me, I get it.

And I know that a bespoke marketing plan that you’re actually able to use can take some of that off your plate.

The Unseen Benefits of an Solid Marketing Plan

Beyond the numbers, our marketing plan frees you from the daily grind of DIY marketing, allowing you to focus on higher-level tasks that only you can do – your Zone of Genius.

Whether that’s product development or customer relationships, you’ll have more time to focus on what truly matters to your business – and you.

Here’s how our custom marketing plans aim to alleviate some of the entrepreneurial burden:

Reclaim Your Time

Time is your most valuable asset, and a well-structured marketing plan can give you more of it. By eliminating the guesswork and providing a clear roadmap, you can focus on other aspects of your business—or even better, your life outside of it.

• Work-Life Balance: Spend more time with your family, friends, or simply indulge in some much-needed ‘me time’ when you aren’t using that time to wonder what you should be doing with your marketing.
• Strategic Focus: Use the extra time to focus on long-term strategies and innovations for your business – the spot in your business that needs your focus most!

Unburden Your Mind

Entrepreneurs often suffer from decision fatigue. With a marketing plan in place, you can free up mental space to focus on what you do best: running your business.

• Reduced Stress: Knowing that your marketing is on autopilot can significantly reduce your day-to-day stress.
• Clearer Decision-Making: With fewer things to worry about, you can make more informed decisions in other areas of your business.

Expert Guidance, Tailored for You

You don’t have to go it alone. Our expertise ensures that your marketing focus is where it needs to be, exploring avenues you might not have even considered.

• Resource Optimization: We help you allocate your resources wisely, from budget to manpower.
• Innovative Strategies: Benefit from strategies you hadn’t considered, opening up new opportunities for growth.

And let’s talk about the expertise that you get access to for a second.

I’ve been a Chief Marketing Officer.  I’ve been CEO of a couple of businesses (and not just my own … I have also been hired to run other people’s businesses … talk about a big level of trust!)

I’ve done marketing for Fortune 500 and multi-billion-dollar organizations. When you talk about a company the size of American Airlines, for example, they have an entire floor of their corporate headquarters filled with marketing people. One guy does nothing but run a report.

They have deep pockets … really deep pockets. When you have tons of people and a huge budget, you can afford to take chances, test things out, and make repeated mistakes before you get it right.

But entrepreneurs can’t do this. And that’s one of the reasons why I choose to bring the expertise that I learned over the years, and strategies that I have created and tested myself, and bring that same level of access to entrepreneurs who previously didn’t have access simply because they don’t have multi-million-dollar marketing budgets.

It’s not like I only started marketing a year or two ago and am still guessing at a lot of things, only know one way to do it, or simply haven’t been exposed to the most effective strategies yet. 

The marketing plans I create are based upon 30 years of experience, tested and trusted across multiple industries and thousands and thousands of entrepreneurs. 

Emotional Well-Being: The Unseen Metric

Your emotional well-being is an intangible metric that has a tangible impact on your business. A marketing plan doesn’t just aim to increase your ROI; it aims to help improve your quality of life.

• Peace of Mind: Sleep better knowing that your business is growing even when you’re not at the helm.
• Confidence: Walk into business meetings, investor pitches, and even casual conversations with newfound confidence.

The Parts of a Marketing Plan

1. Key Performance Indicators (KPIs): With a marketing plan, entrepreneurs can focus on conversions, both to leads and customers. This focus can lead to more effective marketing strategies and ultimately, better business results.
2. Better Understanding of the Market: A marketing plan encourages entrepreneurs to research their market and competition. This can lead to a deeper understanding of the business landscape and help them make more informed decisions.
3. Increased Team Engagement: A strong marketing plan can create greater involvement and cohesiveness among employees by clarifying goals and expectations. If you don’t have a team, it still plays an important role in keeping you focused and on track.
4. Avoid Tunnel Vision: A marketing plan ensures that entrepreneurs don’t get tunnel vision or fall into the trap of putting all their eggs in one basket. (And that basket is way too often a third-party site like social media, which can backfire.)
5. Brand Awareness and Trust: Marketing plans allow companies to build brand awareness, boost consumer engagement, build authenticity and trust, promote earned media, and offer sales support
6. Better Resource Allocation: A marketing plan helps in better allocation of resources which leads to cost efficiency