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To increase social media engagement, you need to make your post readable.
Why?
Easier readability is proven to increase information retention – both short-term and long-term.
When people remember, that means they remember you and your brand better than if their retention is blocked.
You need to make sure your post is readable. 98% of people reading your content will be reading it from their phone. So if you put up a big block of text, it becomes overwhelming for the brain and hard on the eyes to follow the small letters. It doesn’t matter how amazing the story, tip or content you’ve created is if no one reads it! If you’ve read this far into this big block of text so far, well done, because most won’t. They will scan the first line and last and miss all that goodness you’ve taken the time and diligence to create in the middle. And your content deserves better than that. So does your brand! So what should you do instead? Write your posts like I’m going to show below instead…
You need to make sure your post is readable.
98% of people reading your content will be reading it from their phone.
So if you put up a big block of text, it becomes overwhelming for the brain and hard on the eyes to follow the small letters.
It doesn’t matter how amazing the story, tip or content you’ve created is if no one reads it!
If you’ve read this far it’s because I’ve made it easier for you to read.
Space out your text with one (maybe 2 sentences per line)
This may make the post look longer…
But all that white space is pleasing the eyes.
And more likely to be read.
And your content deserves better than that.
So does your brand!
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We offer a range of high quality content and growth related services across the top social media networks. The easiest place to start is with our Monthly Social Media marketing packages.
Our work and recommendations always center around all of the marketing pieces that are best for your business – even when you only use us for one service.
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