Why you don’t need a viral video for your business

How do I make a viral video for my business? Everyone always asks how to make a viral video for business. They believe one viral video is all that they need to propel their company to success. There is no arguing that when a video goes viral, you get a huge viewership number. But making […]

How NOT to design a “freemium” or “item of value”

Most businesses know that to attract potential customers online or through any digital means, one way you can do it is to provide an item of value or a “freemium” to your prospects. Here’s a recent experience I had related to this process Every day I read about marketing, in an effort to keep up […]

Should I change how my email or newsletter template looks each month?

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts […]

How to evaluate the services provided by a social media management company

Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front – many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. These awareness activities are great and […]

How can I afford a great website for my business?

I get asked this question all of the time How can I afford a great website for my business? And that questions is quickly followed up by other concerns small businesses have … I don’t know how to set a website up I don’t know how to keep a website updated I don’t have the […]

How much should I spend as my marketing budget?

  I get this question all of the time: How much money should I budget for my business marketing? While it varies depending upon type of business and your business goals, a general rule of thumb is 20% of your revenue. Some small businesses have a fairly steady income from month to month, and so […]