Should I change how my email or newsletter template looks each month?

I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. Both had basically been advised to change the layout of their email or newsletter each month – change the layout the design and where different parts[…]

How to evaluate the services provided by a social media management company

Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front – many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. These awareness activities are great and[…]

[BOOK REVIEW] The No Assholes Rule: Building a Civilized Workplace and Surviving One That Isn’t

We all know bullying behavior in the workplace kills morale and productivity.  It’s like a snowball building … it’s never one huge act but a series of small, demeaning acts which begin to permeate throughout the entire company culture.  It affects not only morale, but staff turnover, communication, employee self-esteem and even health.  The true[…]