3 Reasons Why Our Brain Loves Video

Are you a business owner looking for a way to boost your sales? If so, video marketing may be the answer.

Our brains process visuals at a higher cost of 60,000 times faster than processing the written word.
You see video everywhere from social networks to television.
Video has played a huge role in our lives and there’s a reason for this: Our brain loves video.
90% of the information that our brain processes is visual.
Viewers remember 95% of a message when it is watched; compared to 10% when read. About 90% of the information our brains process is visual.
Scientists say our brains process visuals at a higher rate, almost 60,000 times faster than processing the written word.

That’s powerful!

YouTube estimates 300 hours of video content are uploaded every minute, generating billions of views each day.

If this doesn’t prove why video is so important then here are several other reasons to consider:

Video communicates in both auditory and verbal cues.

Video brings together two things that the written word can’t: body language and verbal tone. Both of these combined play a significant role in conveying a message. For viewers, they are able to understand what a speaker is trying to convey by observing body language, verbal tone and visual cues.

The use of visual aids such as pictures, videos and screencasts enhance your marketing message even more. How often have you misinterpreted what someone text you? It happens fairly often. Texts rely heavily on specific words, punctuation and emojis to communicate. A lot can be misinterpreted by texts.

Forrester Research found that one minute of video equals approximately 1.8 million written words. That should be convincing enough but let’s look at the other reasons.

Video engages an audience on an emotional and personal level

Video marketing is a great way to get your business in front of more people who are online. More and more people are looking for ways to engage with businesses on their own terms. This is why video can be so effective because you have the ability to communicate on an emotional level with your audience, give them information about your company or product, and educate them on how they can take an action that will benefit your business.

Companies are realizing that just having a video isn’t enough. The video must have a purpose which requires effort to create quality content that provides value to the viewer. If you want to effectively use videos as part of your marketing strategy then here are 3 tips that will help you make more sales:

1. Make sure you have a point to your video.

People want to know what they are going to get from the time they spend watching a video. You can create a purpose for a video through an engaging story about the product or service, testimonials from satisfied customers, and information on how to take action after viewing.

2. Build a connection with your audience.

Your videos should have the ability to educate, motivate and help people connect emotionally with your brand. To build a better connection you can also provide your potential customers with informative content that will benefit them if they choose to buy from you.

3. Help people take action on what they’ve learned or experienced in your video.

This is one of the most important aspects of online video marketing. By giving people a way to take action they will likely have an interest in taking it since most viewers are looking for ways they can get more value from what they’ve watched.

Video encompasses all content tools and is easily sharable

A video can include screencasts, graphics, text, music and even podcasts. No other content tool has this ability to encompass multiple forms of content into one. There are so many different ways to convey a message or story. It’s one reason why social media loves video.

The best way to reach an audience is posting a video and seeing where it will go. About 92% of viewers share videos with others. That’s 1200% more shares than images and text combined.

Future of video

Research has shown that video is the most effective type of content tool out there. Whether it’s promoting a service or showcasing a product, video plays a role in how people are influenced by what they see. If you’re creating videos and sharing them online then you’re on the right track to influence your viewers no matter where they are.

Video is the most effective type of content tool out there. Whether you are promoting a service or showcasing a product, video plays a role in how people are influenced by what they see. If you’re creating videos and sharing them online then you’re on the right track to influence your viewers no matter where they are.

The power of video can be summed up with one sentence: All You Need Is Video To Impact The World!