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How can I increase engagement on my social media posts

How can I increase engagement on my social media posts? | Marketing Q&A

Entrepreneur Question: It seems like lately anything I do on social media gets really bad engagement compared to what I used to see before. I’m spending more time and getting less results. What can I do to increase engagement on my social media posts? Carolyn Expert Answer: For a business, your primary goal on social media should not be engagement. You need to be using that engagement to drive a bigger

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Podcast Guest Application

Our podcast is published as both VIDEO and AUDIO and is syndicated to an audience of around 100,000 and growing. We record “live to tape” meaning we will record, but will only contain minor edits if something major presents a need.  The Entrepreneur Interview Series This is one of our favorite podcasts where we get to meet entrepreneurs from all industries and all over the world! Guest interview spots focus on how

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holiday marketing ideas

5 Holiday Marketing Ideas

As we all know, the time between Black Friday and Christmas are the biggest shopping days of the year for almost all businesses. We’ve done a few podcasts of ways to prepare your business for upcoming holiday marketing (you can watch those episodes below); and today I’m giving you 5 steps for your holiday marketing plus a bonus specifically for social media. Step 1 Keep Your Promotions Simple Most important is

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why marketing advice you've received hasn't worked

Why the Marketing Advice You’ve Received Hasn’t Worked

A recurring issue that entrepreneurs coming to us for marketing advice have frequently encountered, which we’ve discussed previously, is the impact of poor marketing guidance they’ve received in the past. Typically, this isn’t a result of ill intent. More often, it stems from the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias

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Facebook for Business Part 3: Engagement and Analytics

Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if they’re ignored on social media. 89% of social messages are ignored by brands. This highlights why engagement is so critical on social media (after all, social media is supposed to be social.) We had already discussed a bit about how consistency in posting to Facebook is important, now we will talk

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Facebook for Business Part 2: Profile and Post Tips

Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach your audience? 74% of Facebook users visit Facebook daily.  They consume news, business and lifestyle stories

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How to Do Content Curation: Best Practice to Increase Impact

There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always

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