As the cleaning services industry continues to grow and evolve, digital marketing remains a crucial component for staying competitive and reaching new customers. Here are the top digital marketing predictions for cleaning services in 2024, helping businesses stay ahead of the curve and capitalize on emerging trends. 1. Enhanced Local SEO Strategies Local SEO will…
In the fast-paced real estate market of Houston, social media management has become an essential tool for agents looking to connect with potential clients, showcase properties, and establish their brand. As the fourth largest city in the United States, Houston offers a diverse and competitive real estate market, making it crucial for agents to leverage…
Discover the untapped potential of live streaming in your marketing strategy. Learn why it’s becoming the go-to method for real-time engagement and how you can leverage it to drive conversions, whether you’re a solo entrepreneur or scaling to 7-figures and beyond.
Entrepreneur Question: It seems like lately anything I do on social media gets really bad engagement compared to what I used to see before. I’m spending more time and getting less results. What can I do to increase engagement on my social media posts? Carolyn Expert Answer: For a business, your primary goal on social media should not be engagement. You need to be using that engagement to drive a bigger
Our podcast is published as both VIDEO and AUDIO and is syndicated to an audience of around 100,000 and growing. We record “live to tape” meaning we will record, but will only contain minor edits if something major presents a need. The Entrepreneur Interview Series This is one of our favorite podcasts where we get to meet entrepreneurs from all industries and all over the world! Guest interview spots focus on how
As we all know, the time between Black Friday and Christmas are the biggest shopping days of the year for almost all businesses. We’ve done a few podcasts of ways to prepare your business for upcoming holiday marketing (you can watch those episodes below); and today I’m giving you 5 steps for your holiday marketing plus a bonus specifically for social media. Step 1 Keep Your Promotions Simple Most important is
A recurring issue that entrepreneurs coming to us for marketing advice have frequently encountered, which we’ve discussed previously, is the impact of poor marketing guidance they’ve received in the past. Typically, this isn’t a result of ill intent. More often, it stems from the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias
Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if they’re ignored on social media. 89% of social messages are ignored by brands. This highlights why engagement is so critical on social media (after all, social media is supposed to be social.) We had already discussed a bit about how consistency in posting to Facebook is important, now we will talk
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