SEarch Results

Facebook for Business Part 2: Profile and Post Tips

Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach your audience? 74% of Facebook users visit Facebook daily.  They consume news, business and lifestyle stories

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How to Do Content Curation: Best Practice to Increase Impact

There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. For search engine ranking, it’s still important to continue to add fresh and relevant content to your website since Google still tends to look at the age of content on your website as a factor in their rankings – old information isn’t always

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Our Best Tips for Boosting Your Social Media ROI

  I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line.  There are many ways to get to that destination – almost all are effective, some just have longer lead time than others. Keep in

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4 Tips for Hosting a LIVE Video

Okay really more like 20 Tips designed to get you more interaction, which will get your message seen by more people!   I originally wrote tips for Periscope live videos, but many of the same concepts apply to Facebook Live videos as well as other options, so I’ve tweaked the post slightly to share tips for any LIVE video. I did a quick live tip broadcast earlier specifically for Periscope –

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video marketing

6 Steps for 3 Months to 1 Year of Video Content – Video Marketing Strategy

We all know that we need to be doing more video in marketing our business.  But how are we supposed to make that happen when we’re busy doing so many other things to run the business? What you need is a simple video marketing strategy I was meeting with one of my clients the other day about this very topic, and knew it was information I needed to share. Like all

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New Release!

Pivot to Success:

Transforming Marketing Missteps into Milestones