Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Real Estate Agent

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marketing interview top real estate agent

Today’s Entrepreneur Interview is with Sarah Lyons who is sharing some of her #realestate wisdom and how she has grown her business so far, so fast. I’ve enjoyed watching her business grow from a brand-new real estate agent who had just received her license, to one of the top agents in the entire state of Texas! Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, and has closed over […]

Entrepreneur Interview: Cyndii Sinex with Chronic Illness Hotline

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We are speaking with Cyndii Sinex, found of the (new) Chronic Illness Hotline. The hotline provides a listening ear for those with chronic illness during the current pandemic and beyond. Chronic Illness Hotline gives a safe place to vent negatives, celebrate positives, practice advocating, build a journey story, set goals, help identify resources, and much more. Viewer challenge! Donate via PayPal to [email protected] … Every amount helps small nonprofits like this continue to provide critical services, and I know personally your donation will be put […]

Explaining the Latest Conspiracy Theory by using SEO

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seo conspiracy theory

Have you seen this theory? Or tried the search? I never thought I’d say this… there’s a conspiracy (or “fake news”) theory going around, that I can completely explain with some of the newest pieces of Google’s search engine algorithm. Even if you’re not into conspiracy theories, understanding how this works is really important for your own website and SEO. There is now a Covid-19 conspiracy theory that I’ve seen quite a few times lately on social media (of course). It says type in any […]

What I’ve Noticed on Amazon – Is It Time for Them to Pivot?

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amazon marketing

Amazon has always been the place where you could find almost anything, at a good price (or at least the normal price) and with quick shipping. Anyone could become an entrepreneur who bought wholesale and then sold on Amazon at normal retail prices. I’m seeing a trend moving in a different direction. This can’t be all because of quarantine – many of the items I viewed have nothing to do with that. It’s almost like people now, instead of being wholesalers, are going out and […]

The Shocking Engagement Numbers I Found from “Famous” Facebook Pages

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facebook page engagement

As part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they’re seeing the most engagement. This type of research is something you should be doing regularly as well. What I found this time was rather shocking. And it’s EXACTLY why I constantly say that you need to get people OFF social media and into your own funnel. I decided one way to benchmark was by researching some of the biggest names that most quickly came to […]

Myth: SEO is ALL (or ONLY) About Keywords

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myth seo is all about keywords

This marketing myth says that SEO is all about keywords.  Let me explain why that is not the case! It used to be that the only thing Google was looking at in their algorithm was keywords –  and that’s how that old practice of “keyword stuffing” came to be, where people would repeat the same keyword over and over and over again on the page with no variations. They would stuff them in the meta description and the page titles, the header and footer, and […]

Google SEO Update May 2020 – Our Best Tips

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google seo update may 2020

Google’s done it again. So let’s talk about the latest Google core SEO algorithm update, and how it may impact your search results. This update happened around the beginning of May, and I’ve been watching clients’ website traffic since. I’m going to tell you how to quickly check the impact it may have had on your website traffic; plus some specific tips on what you need to check and change: 1. Check Your Website Traffic To check your own traffic, you want to do is […]

Myth: I Don’t Need a Website Because I Have Social Media

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i dont need a website because i have social media

Nooooooo! This is one of the most common marketing myths that I hear people say. And probably the WORST one to believe. Often, it’s coming from an entrepreneur who has had quite a bit of success building their business through social media. That’s where they’ve gained new customers, where they’ve communicated and engaged with customers and prospects, and even where they’ve communicated about orders and special sales by using Messenger or other communication pieces. However … when you’re talking about your business’ online presence, keeping […]