Various Pricing Strategies Available for Your Business

best pricing strategies

Determining the price for your product or service is one of the important strategies to consider in your marketing because it has a direct impact on your success, and pricing is part of the 5 Ps of marketing that you may not consider as often as you should. It’s essential to find the right pricing […]

7 Tips for Giving Design Feedback Successfully

successful design feedback

We work with thousands of entrepreneurs, some who are at the very beginning of their relationship with a marketing agency or design team, or even outsourced freelancers in general. And it can be hard at that point to know how to give feedback to help your team match the vision that you have in your […]

What’s the Most Common Marketing Mistakes You See? | Marketing Q&A

Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]

How Did Apple Grow When They Didn’t Listen to the Customer? | Marketing Q&A

QA apple doesn't listen

Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]

Major SEO Update to Google Algorithm August 2022

are you prepared for latest google update (1)

Google is releasing a major SEO algorithm update right now – are you ready? This update is called “helpful content”. Their name should pretty much tell you everything you need to know about the update. I’m happy to say that for year we’ve been steering our SEO clients to provide this type of information on […]

5 Ways To Distinguish Features From Benefits In Your Marketing Campaign

marketing features vs benefits

Every business wants to be successful, but many struggle to differentiate their marketing features from their marketing benefits. It’s important to do so, because your audience will respond much better and convert more easily when they understand the benefits. What Is The Difference Between A Feature And A Benefit In Marketing? A feature is something […]

Is a Cheap Logo OK? | Marketing Q&A

Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]

The SEO Secret Sauce that You May Not Know

seo secret

I can’t imagine that you are still deciding to grow traffic to your website by focusing on optimizing all of your copy, your titles, and your snippets and descriptions for keywords to please the bots. Meta tags and keywords are definitely not the way to optimize your SEO, but I know there are a lot […]