[FLASH] Google SEO Algorithm Updates November 2019

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marketing flash briefing

Marketing FLASH briefing – there was a BIG impact this week around SEO … I’ll tell you what it is and if you need to worry. Around November 8th, Google pushed out an algorithm update that has hit people with the biggest impact since the 2012 Penguin update (remember how that one impacted your site?); and is said to be the biggest update to how sites are ranked since the RankBrain update in 2015. I always recommend that website owners don’t freak out and start […]

5 Holiday Marketing Ideas

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holiday marketing ideas

As we all know, the time between Black Friday and Christmas are the biggest shopping days of the year for almost all businesses. We’ve done a few podcasts of ways to prepare your business for upcoming holiday marketing (you can watch those episodes below); and today I’m giving you 5 steps for your holiday marketing plus a bonus specifically for social media. Step 1 Keep Your Promotions Simple Most important is to keep things simple – for your clients and for yourself! When I can, […]

Develop Your Marketing Plan for Business Growth in 2020

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annual marketing planning

When’s the best time to plan for 2020? Now!  We’re helping clients gear up for a growth-oriented 2020!  And we have three options developed with you in mind. Do It Yourself Video Training: Planning Your 2020 Digital Marketing (FREE) If you’re already solidly comfortable with using social media, and you already have an overall marketing strategy and direction but just need to know a super-efficient way to put it all together. You will have access to the actual planning calendar we use (for ourselves plus […]

One Thing Clients are Always Embarrassed to Admit – Marketing Technology

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marketing technology

There’s always something that embarrasses a lot of my clients to admit … and it’s always the same thing. I want to tell you why you don’t need to be embarrassed about it! Technology is confusing. I’ve always said you shouldn’t have to work hard to make your technology work – your technology should be working for you. If it’s not, you have a problem that we can easily fix. Automating a lot of pieces of your marketing is one of the best things you […]

[FLASH] Instagram Algorithm Updates October 2019

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marketing flash briefing

MARKETING FLASH BRIEFING You’ve likely heard people concerned about a sudden a very drastic decrease in the engagement on their Instagram stories … here’s why and what you should do. When there’s breaking marketing news outside of our normal weekly marketing information we’ll be bringing it to you as a marketing flash briefing. First, you need to understand what happened. Instagram updated their algorithm to get rid of the automated bots that were doing engagement on stories. Why were there Instagram bots in the first […]

#marketU Social Media Marketing Bootcamp

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social media marketing bootcamp

Ever felt like all the marketing programs out there are exactly the same? Sometimes what we see, the coach doesn’t really know how they got there, other than a happy accident that they can’t really teach you how to replicate.  So they hire a coach who teaches them their “method”. And then they turn around and teach you that “method.” Have you ever noticed, the only person who really seems to be getting rich from their approach is THEM? Their advice is great … for […]

Employee or Independent Contractor? Here’s What I’ve Seen

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employee or independent contractor

A lot of small businesses get it wrong. Is it an employee or subcontractor? Just because you want to do it one way does’t mean that you’re doing it right? I see a LOT of companies fall into this trap – this isn’t strictly marketing-related today, but if you’re running a business it’s something that you need to understand. I will tell you up front that I am not a lawyer and I am not giving you legal advice – you will always want to […]

Why the Marketing Advice You’ve Received Hasn’t Worked

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One of the problems we see most often that our clients have experienced, and that we have talked about before, is that they have been given bad marketing advice in the past. Most of the time, this has not been malicious in nature. It’s been due to the Dunning-Kruger effect. In the field of psychology, the Dunning–Kruger effect is a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize […]