Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies - giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.
Owned media, earned media, paid media, shared media … these terms get thrown around a lot and can become confusing. Here’s which you must have, which gets the best results, which gets you the quickest results, which one keeps on giving. We’re sharing what these terms mean and the differences between them all. Plus – […]
We always remind you that the strategies that you used to get where you are, aren’t what will get you to the next level. So we’ve gathered the strategies that we consistently see used by our 7-figure clients. Start with just one. Add one per month for the next 6 months and by the end […]
Have you ever been so frustrated on a job, that you realize trying to fight to get a simple task done feels like you’ve gone a round in a boxing ring and it just exhausts you? Companies with this practice are often limiting themselves from reaching the next level. i have seen it happen more than once. […]
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]
The marketing rule of 7, also known as the “rule of seven touches,” states that a potential customer needs to come into contact with a message at least seven times before they even notice it, or will consider making a purchase. This rule is based on the idea that it takes multiple impressions or interactions […]
If you’re like most entrepreneurs, a question you’ve asked yourself more than once, and likely even asked Google (and received 80 million results), is for a tip to make social media effective for your business. I say, you’re asking the wrong question. Most Common Social Media Tips You likely wont be surprised by a short […]
Answering entrepreneurs’ most burning marketing questions Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or […]
If you’re a small business owner, social media is a must. It’s cheap and easy to use, but that doesn’t mean it’s not marketing. Social media can be difficult to measure ROI on because the only people who see your content are those already interested in what you have to offer. It’s just important to […]
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