Like in any advertising or communication plan, consistency in getting your message and your name out is key. For my own work, I’ve developed a social media planning calendar (updated October 2017) – an Excel spreadsheet with columns for an entire year. I based this upon similar traditional marketing calendars that I’ve made myself in the […]
Go to https://www.facebook.com/pages (it will ask you to log in if you haven’t yet) Near the top, to the right, click the “+ Create Page” button Click on the “Local Business or Place“. (You almost ALWAYS want this one if you do local business, so that fans can find you!) Then fill in the information: […]
I have to admit, I am not a fan of those free-standing black signs with fluorescent letters that have cropped up everywhere. You know the ones I mean: I counted as I drove home last night, and there were no less than seven of these signs in a three-block drive down the street! Partial list […]
Pinterest has quickly grown to be the 3rd largest social networking site, behind Facebook and Twitter. My own Pinterest profile has quickly grown to 59 followers without me spending any time or effort attempting to actually GET followers. This also doesn’t count the number of people who have repinned some of my pins without “following” […]
QR codes have been around for years now, and they can be a convenient way to share information with your customers and prospects. That is … if you use them efficiently. Here’s our tips: 1. Don’t use QR codes in emails. How are QR codes used? Basically people take a picture of them with their […]
This post relates directly to Texas Real Estate Commission (TREC) guidelines. Other states may vary. Your website Whether this is a personal website that you have set up yourself or through outside sources, the free one through Century 21, or a website you have arranged to purchase through one of our vendors: Include the word […]
updated 2/2/2017 Pinterest is the latest craze that is booming on the internet, and if you use it wisely it can even help increase your business. It has already proven to drive more direct internet traffic to many sites than Google, Bing and Yahoo combined. So how can you tie into what appears to be […]
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