Doubling Revenue and Tripling Engagement by Unifying Digital Marketing for Home Service Providers [CASE STUDY]

The Challenge

Two distinct companies within the home services sector faced a common dilemma: an unwieldy proliferation of digital assets that diluted their online presence and hampered their marketing effectiveness.

• The B2B Training Company struggled with an excessive number of websites, over 50, each competing against the others for search engine visibility. This not only fragmented their online presence but also significantly increased the workload required to maintain unique content across each site.
• The Self-Storage Company encountered a similar issue with social media, managing numerous profiles across various platforms, which led to a fragmented audience and diminished engagement on each individual page.

These redundancies not only strained their resources but also stunted potential growth by confusing their audience and search engines alike.

The Strategic Overhaul

A comprehensive strategy was employed to tackle the digital sprawl faced by both companies:

• Website Consolidation: For the B2B training company, the number of websites was dramatically reduced from over 50 to fewer than 10. This move aimed to concentrate their online presence, improve search engine rankings, and reduce the content management burden.
• Social Media Streamlining: The self-storage company underwent a similar process with its social media accounts, merging multiple pages to bolster the main profile’s visibility and engagement rates.

Tactical Implementation

• Focused Content Strategy: With fewer websites and social media profiles to manage, both companies could dedicate more resources to developing high-quality, unique content that resonated with their target audience, enhancing engagement and SEO.
• Centralized Management: A single point of oversight was established for each company’s digital marketing efforts, ensuring consistency across platforms and eliminating the previous inefficiencies caused by siloed operations.

The Results

The consolidation efforts bore immediate fruit:

• Revenue Growth: The B2B training company experienced a remarkable increase in revenue, with a $42,000 surge within just a month of implementing the new strategy.
• Enhanced Engagement: The self-storage company saw its primary Facebook page’s likes nearly triple, significantly boosting the reach and engagement of each post.

Future Outlook

Both companies continue to reap the benefits of a streamlined digital presence, with ongoing management ensuring the sustainability of these strategies. The focused approach has not only enhanced their market impact but also set a scalable foundation for future growth initiatives.