Case Study of a Successful Outsourced Marketing Campaign

When it comes to growing a business, marketing is often the linchpin that holds everything together. But what happens when you’re a thriving home services provider with no dedicated marketing staff, an outdated website, and a sporadic approach to getting your name out there? The answer lies in outsourced marketing—a strategic move that can transform your marketing efforts, drive conversions, and increase revenue.

In this case study, we’ll explore how our bespoke and holistic strategies helped this client achieve remarkable success, all while focusing on what truly matters: benefits and results.

The Challenge: A Home Services Provider in Need

Imagine being a home services provider with a passion for high quality and customer satisfaction. Your business is growing, but your marketing efforts are somewhat stuck in the past – and not from lack of desire or trying, but just from lack of time.

The website looks like a relic from the 1990s, lacking the professionalism and functionality needed to attract and retain customers. It also didn’t properly reflect the brand – which was high quality, yet with a low quality website. The company owner, juggling multiple responsibilities, was doing marketing as he had time, but also knew that he wasn’t able to devote the time – or expertise – to make it effective.

They were doing email marketing and trying to be consistent, but it was eating into the owner’s time and attention that needed to be focused elsewhere. Similar with social media, although it was getting even less attention.

The challenges were clear:

Outdated Website: The existing website didn’t reflect the company’s quality or values, hindering online credibility.
Inconsistent Marketing: Without a dedicated marketing team, efforts were fragmented and lacked a cohesive strategy. They had a salesperson who would visit local real estate offices, with success, but this wasn’t directly reaching consumers.
Limited Visibility: Despite offering valuable services, the company struggled to reach potential customers and stand out in a competitive market.

The potential benefits of a revamped marketing strategy were immense, but the path to achieving them seemed daunting. That’s where Vicky Wu Marketing stepped in, ready to tailor a solution that would not only address these challenges but also align with the client’s budget and vision.

Like all marketing projects, we started by meeting with the client to understand what their goals are for their marketing and their business, and then gain an understand of what they were already doing right, and what needed to be changed. This way we aren’t making recommendations that don’t fit in with their existing businesses processes or suggestions strategies that can’t be sustained by the business.

It’s important to note, we have been working with this same client since 2018, updating the marketing approach as their business and the consumer environment changes, and layering in new strategies to support expanding markets and initiatives. They haven’t been required to keep working with us due to some crazy strict contract. They stay for the results.

The Solution: Vicky Wu Marketing’s Comprehensive Approach

Revamping the Website

The first order of business during 2018 was to bring the website into the modern era. We undertook a complete redesign, focusing on aesthetics, user experience, and essential basic functionalities like contact forms.

Benefits:

Professional Image: The new website projected the professionalism and quality that the client wanted to convey.
Enhanced Functionality: With user-friendly features, potential customers could easily reach out and engage with the company.
Increased Credibility: A modern website signaled to visitors that the company was up-to-date and trustworthy.

Ongoing SEO and Content Marketing

With the website revamped, starting in 2019 the next step was to enhance online visibility through ongoing SEO and content marketing. The owner realized that SEO, as an organic strategy, is a long-term solution. We implemented proven SEO strategies and developed a content marketing approach that included weekly optimized articles posted on the website, feeding those out to weekly emails, posting on social media, and carefully crafted content to engage the audience.

Benefits:

Increased Visibility: SEO efforts boosted the company’s presence in search engine rankings, making it easier for potential customers to find them.
Engaged Audience: Regular content and emails kept customers informed and connected, fostering loyalty and repeat business.
Streamlined Marketing: By automating content feeds to email and social media, marketing efforts became more consistent and efficient.

Periodic Strategy Sessions, Advertising, and Branding Coordination

Recognizing that marketing is not a one-size-fits-all endeavor, Vicky Wu Marketing provided periodic strategy sessions, Google pay-per-click advertising, and branding coordination to create a comprehensive solution tailored to the client’s unique needs.

Tailored Guidance and Strategy Sessions: Regular meetings ensured that marketing efforts were aligned with the client’s goals, offering insights and guidance on various aspects of marketing.
Google Pay-Per-Click Advertising: A targeted advertising campaign was designed to generate leads, add subscribers to the mailing list, and encourage customers to claim coupons or book inspections. This advertising strategy was holistically coordinated with other marketing efforts, creating a seamless lead generation process.
Branding and Design Services: Vicky Wu Marketing designed the client’s business cards and other stationary to coordinate with the updated website, ensuring a consistent and professional brand image.
New Website and Marketing for Expanded Market: As the client expanded into a new market, a dedicated website was created, complete with business cards and flyers. A focused content and SEO campaign was undertaken to promote this new expansion, all aligned with the client’s overall marketing strategy.

Benefits:

Holistic Approach: By integrating advertising, design, and strategy, the client received a comprehensive solution that drove growth and success.
Consistent Branding: The coordinated design of business cards, stationary, and websites ensured a unified and professional brand image.
Targeted Lead Generation: The pay-per-click advertising campaign effectively reached potential customers, contributing to the growth of the mailing list and encouraging immediate engagement.

The Results: A Transformation in Marketing and Growth

The collaboration between the home services provider and Vicky Wu Marketing led to a transformation that went far beyond mere aesthetics and rankings. The tangible results were impressive, but the real magic happened when the owner was able to shift focus to his “zone of genius” in the business. Here’s a look at the multifaceted impact:

Website Traffic: A significant increase in visitors, reflecting the enhanced appeal and functionality of the new website.
Email List Growth: Expansion of the email list, fostering a more engaged and loyal customer base.
SERP Rankings: Improved search engine rankings, leading to greater visibility and more potential customers discovering the company.
Revenue Growth: A boost in revenue, attributable to the cohesive marketing strategy and focus on customer engagement.

Beyond-the-Graph Growth™

But the transformation didn’t stop there. You’ve probably heard about “non-scale victories” when you’ve started working out or are trying to lose weight–all of those things that improve in your life that aren’t reflected in the numbers on the scale.

Outsourcing your marketing has a similar effect, which I like to call “Beyond-the-Graph Growth™“.

Stress Reduction: By outsourcing marketing, the owner was relieved of a significant burden, reducing stress and freeing up valuable time.
Focus on Zone of Genius: The owner was able to concentrate on what he did best, driving the expansion of the business, training new providers, and entering a new market.
Enhanced Customer Service: With more time and resources, the company implemented a 24/7 call center, offered professional warranty services for their work, and formalized follow-ups with all customers. These improvements elevated the customer experience and reinforced the company’s commitment to quality.
All About Family. Like many entrepreneurs, this business owner works to provide for his family. He also understands that time can be the most important thing that he gives them. Not only has the growing business meant that he can employ some of his own family, he also has more time available to focus on the family, since he has one less thing to worry about on his plate.

These results were not just numbers on a chart; they translated into real-world benefits that allowed the client to thrive in every aspect of their business. The newfound ease in marketing became a catalyst for continued growth and success, demonstrating the power of a holistic marketing approach that respects the client’s unique needs and budget.

But wait, Vicky. This sounds expensive!

I understand your hesitation. Marketing budgets should usually run around 20% of a company’s revenue. Sometimes that will vary – for instance, you will need to be more during a period of growth. But here’s the good news: Quality marketing doesn’t have to break the bank, and Vicky Wu Marketing is committed to providing top-notch services that fit within your budget.

Focused on Client’s Budget: We work within the client’s budget, carefully utilizing efficiencies to maximize returns and ensure nothing is wasteful. For this particular client, the entire budget, including website redesigns and pay-per-click advertising costs, was less than $1,000 per month. Your needs will vary, and so will your budget.
Dynamic Contracts: Unlike other agencies, we don’t tie clients to strict, years-long contracts. However, this client has obviously been so pleased with our work that they have continued to outsource their marketing to us – without being locked into a contract. Plus, they aren’t locked into exactly which services they receive, since business needs change. Our flexibility allows us to adapt to your changing business needs and circumstances, providing the freedom to evolve without financial strain.
Experienced and Knowledgeable: Vicky has 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies, and an MBA in Marketing, and a team of virtual marketing specialists who focus on their niche, allowing us to offer in-depth expertise without the hefty price tag. Vicky provides solid strategy and our team of specialists creates implementation at costs that fit within your budget.
No-Nonsense Approach: We provide straightforward, no BS or fluff information that businesses need to succeed. Our focus on what truly works ensures that every dollar spent is directed towards tangible results and growth.
Bespoke and Holistic Strategies: Every strategy is tailored to your specific needs and industry, providing a comprehensive, holistic approach rather than a one-size-fits-all solution. This means you’re paying for what you truly need, not unnecessary extras.

The investment in marketing is an investment in your business’s future. With Vicky Wu Marketing, you’re not just getting a service; you’re gaining a partner who understands how to put the right things first so that growth is based upon a solid marketing foundation. We set you up now for future growth and get it right from the beginning, all within a budget that respects your resources.

Why Choose Vicky Wu Marketing: Your Partner in Success

Choosing a marketing partner is about more than just finding someone who can redesign a website or send emails. It’s about finding a partner who understands your unique needs, respects your budget, and offers a no-nonsense approach that gets results. That’s what Vicky Wu Marketing brings to the table.

With 30 years of experience at the CMO and CEO levels, marketing for Fortune 500 companies, and an MBA in Marketing, Vicky offers a depth of expertise that’s hard to match. Plus I have a team of specialists that can step in and help offer support at an affordable cost. Our dynamic contracts provide the flexibility to adapt to your evolving needs, and our focus on optimizing your budget ensures that every dollar is well-spent.

But what truly sets us apart is our commitment to you, the entrepreneur. We love helping businesses grow in the way that’s right for them. Our bespoke and holistic strategies are tailored to your specific needs, providing a comprehensive solution that puts you on the path to success.

Ready to explore new marketing possibilities?

Book a free strategy call today and discover how our tailored solutions can transform your marketing efforts, drive conversions, and increase revenue.

Vicky Wu

Vicky is the CEO and Chief Creative Strategist of Vicky Wu Marketing. She draws from 30 years of experience at the CMO level, the CEO level, marketing for Fortune 500 companies and multi-million and multi-billion-dollar organizations, PLUS strategies learned helping startups and nonprofits with limited budgets … now focusing on providing SMBs with effective and efficient marketing strategies – giving them access to the same level of expertise as the really big guys with deep pockets, that they may not otherwise be able to access.