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The question of how to build brand awareness is one on the mind of small business leaders and marketers alike. Brand awareness means that people recognize your brand voice, messaging, and products. Building brand awareness through effective advertising can help grow a business.
One of the best ways to increase your brand awareness is online through social media and search engine advertisements.
Social media can be a great way to buy and place ads to target your desired audience. People spend hours each day on social media and are used to seeing ads on platforms from Facebook to TikTok. When done well, your pay-per-click ads on the right social media platform can reach people who don’t even realize they are reading an ad.
Search engine ads, such as ads on Google or Bing, will appear at the top of the search page so more people will see your brand if they search for keywords that match your business.
While you can get a lot of attention on digital platforms, that does not mean you should forget about traditional marketing. Many traditional forms of advertising can help increase your brand awareness, including television ads. TV ads can be effective at reaching your target audience if you advertise during programs that they enjoy.
Other smaller ways to engage in traditional advertising include direct mail and door flyers or even advertising on your vehicle. A vehicle wrap is a mobile billboard that will increase brand recognition.
If you are in the digital space, there is no reason not to work with influencers. Influencers have a presence and loyal following on social media and post content that their audience enjoys. You should partner with an influencer who can promote your product in an authentic way. Working with an influencer is a great way to build brand awareness with a wider audience. There is evidence that influencer marketing has a good ROI and creates better leads.
For small businesses, micro-influencers are a great choice to partner with because they have a strong relationship with their followers and are more likely to be picky about what they will promote.
Building brand awareness is about finding new ways to get your brand in front of more people. Creative ads in traditional spaces and online platforms can help you share your logo and message with more people. Great ads leave a lasting impression in consumers’ minds and can help lead them to your company.
Read this next: Top Social Media Tip: Make Your Post Readable
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