Podcast Expansion and Monetization: Marketing Q&A

Answering entrepreneurs' most burning marketing questions

Pull up a chair, grab a cup of coffee, and get quick, targeted marketing advice

Our CEO Vicky Wu brings her 30 years of experience marketing for Fortune 500 companies, multi-million and multi-billion-dollar global corporations to answer your specific marketing questions. Most entrepreneurs aren’t able to find – or afford – access to this level of expertise. And that’s exactly why we’re bringing it to you.

Entrepreneur Question:

I have a podcast currently hosted on YouTube. I'm looking to expand and grow the audience, and get to a place of monetizing. I don't have a lot of experience with monetizing podcasts, but I personally very rarely see them being hosted on YouTube.

Would it be more beneficial to switch to a different platform? Feel free to treat me like I'm stupid here, because I'm working from ground zero on learning this. Thanks for any advice!

Jenni

Expert Answer:

First … what is their end goal? Simply getting more audience? Or something bigger?

Vicky

They're ultimately looking to hit 1,000 subscribers to get their message out, but they'd love to find ways to monetize it.

Jenni

How do they want to monetize? Ads? Drive traffic to website where people with purchase? Other?

Vicky

Ads.

Jenni

I would check PodBean, lower commission and lower required listeners to participate in their ad network.

You can also syndicate the existing podcast widely and automatically (at least for the audio portion, video is available but not as many options) using the RSS feed of whatever podcast platform you choose to go with. One-time setup and importing an RSS feed from your primary hosting to the others is free on 99% of them. While you won’t be able to participate in each of their ad networks, it will drive your overall audience numbers up, which will help.

Vicky

Have a marketing question?