Podcast: Marketing Myth: You Need More Marketing Tools – or you need to add the newest shiny tool

⭕ A Marketing Mythbuster – find out why we DO NOT recommend that you always add another software / platform / app!
Marketing Myth: More Marketing Tools Always Helps Your Business

One of my pet peeves is seeing when a prospect comes to us, and they’ve had coaches and vendors and marketers over the years have them add more and more software and apps to their processes.

Technology is meant to make our lives easier, yet what happens is the client ends up having to duplicate work and enter information into multiple systems.

Stop right there! There are only FOUR software platforms that I really need in my business if you get right down to it (and you probably don’t need the first one). And anything else better work with these others, or I’m likely saying no.

1. Adobe Creative Cloud – I already had this for years before opening my own business, and it’s a requirement for anyone in my field, although you may not need this one. https://bit.ly/3fYq8qL

2. Website – this is the first thing specifically for my new company that I set up. I always recommend you own your website AND your own hosting, and I recommend Bluehost http://bit.ly/2VEQgAd

3. For blast email marketing I always recommend Mailchimp http://eepurl.com/cwNWK9

4. A CRM can be your best friend for automating pieces of the sales process, and my favorite (for unlimited automatic workflows) is Dubsado
https://www.dubsado.com/?c=vickywu

5. My one extra? Squirrly Social – allows evergreen posting of recurring content plus other social scheduling https://my.squirrly.co/go134967

As a bonus, we offer our clients our in-house landing page platform. Free trial, then option for inexpensive monthly plans (the least expensive you’ll find anywhere): http://office.gurumarketing.solutions

#marketing #entrepreneur #efficiency #business